Successful email delivery is sending an email that is correctly authenticated and well-targeted to an engaged audience. Repeated successful delivery leads to an excellent IP address and domain reputation. When you monitor your message deliverability, you improve the success rate of your email campaigns. For more information, see IP address and domain reputation.

Diagnostic tools help make sure you're hitting the mark for email deliverability. Metrics from tools like Google Postmaster and Microsoft SNDS provide an in-depth look into traffic data, such as mail volume, complaint rates, number of spam traps hit, filter status, and reputation.

Set up Google postmaster

You can register your domain with the Google postmaster tool and receive data to analyze your email performance. You can receive delivery errors, spam reports, and feedback loop data.

Note: You must have a Google account to use the Postmaster Tools.

To set up Google postmaster:

1. Go to Google postmaster tools.
2. Provide the domain that you use for sending the emails and click Next.
3. Copy the TXT record provided in the Domain verification screen.
4. Go to your DNS provider and add the TXT record copied from the Google postmaster tool to your DNS record.
5. Go back to the Google Postmaster tool and click Verify.

For more information, see Get started with Postmaster Tools.

Set up Microsoft SNDS

You can set up Microsoft Hotmail and Outlook SNDS interfaces to receive data to analyze your email performance. You can troubleshoot deliverability errors and view a color-coded reputation overview for your emails.

Note: You must have a Microsoft account to use the SNDS.

To set up Microsoft SNDS:

1. Go to Smart Network Data Service and click Request access from the side navigation.
2. Provide your IP address and click Submit.
3. In the next step, provide the Acoustic feedback loop email and click Submit. The Feedback loop addresses differ depending on the Campaign pod you have. For a complete list of the FBL addresses per POD, see the following table:
   

   POD	FBL Addresses
   POD 1,5,9	abuse@deliver.silverpop.com
   6	abuse@de.deliver.silverpop.com
   7	abuse@sg.deliver.silverpop.com
   8	abuse@ca.deliver.silverpop.com
   B	abuse@au.deliver.silverpop.com

4. Next, open a support ticket for Acoustic support to authorize the request and provide the details of the SNDS access request.
5. The Acoustic support team will confirm and authorize the request. 
6. Then, you can go to the SNDS dashboard and click on View Data to see data on your IP address.

For more information, see Get started with Postmaster Tools.