This report shows the average amount of searches a visitor conducts per session.
Use the Search Depth report to reveal visitors' intent, optimize the landing pages and navigation, improve visitors' experience, and increase conversion rates. The Search Depth report gauges the number of searches visitors average per session. High search numbers per session might indicate a difficulty to find things on a site. Modifying product descriptions and keywords or changing a site layout might reduce the number of searches per session. Compare the before and after data to determine whether visitors are finding items easier on a site.
Key performance indicators
Average Session Length
The average length of a visitor session: (Time Stamp of Last Session Record minus Time Stamp of First Session Record) divided by Sessions.
Total sales of purchased items calculated for orders completed via online channels.
The total number of orders placed in online channels. A count of the Order tag.
Page Views / Session
The average number of pages viewed in a visitor's session that can be attributed to this marketing channel during the reporting time. You can use the metric to determine the stickiness of a website and the level of engagement.
The total number of sessions. A session is defined by a sequence of records collected by a common session cookie with no more than 30 minutes (default) of inactivity between collected records.