This report shows how visitors interact with a site each session.
Use the Event Value report to help determine how visitors interact with a site (images, tab, buttons, graphics, text links, and other interactive elements). Event Value reports can help you discern which elements are working for your website visitors and which are being ignored. If you make changes to address this concern, a comparison of before and after data might reveal possible successes or failures.
Key performance indicators
Average Session Length
The average length of a visitor session: (Time Stamp of Last Session Record minus Time Stamp of First Session Record) divided by Sessions.
The number of conversion events completed. A count of the collected Conversion Event tags where type = 2. Event data is collected by the Conversion Event tag. Action Type = 1 reflects an initiation. Action Type = 2 reflects a completion. Passing Event Point values is optional.
Event Points / Session
The average number of event points per session: Event Points divided by Sessions. Event data is collected by the Conversion Event tag. Action Type = 1 reflects an initiation. Action Type = 2 reflects a completion. Passing Event Point values is optional.
Page Views / Session
The average number of pages viewed in a visitor's session that can be attributed to this marketing channel during the reporting time. You can use the metric to determine the stickiness of a website and the level of engagement.
The total number of sessions. A session is defined by a sequence of records collected by a common session cookie with no more than 30 minutes (default) of inactivity between collected records.