When you create any kind of SMS campaign or program for your customers, you need to create a clear and accessible terms and conditions site. Be sure to specify such factors as:
- What will SMS content include?
- How often will the customer receive their content? If the frequency may vary, include this information explicitly.
- What is the cost of receiving the messages?
- How to opt out?
- What commands can a customer use?
- Which carriers support the SMS program?
If you don't know where to start, we prepared a few sections below.
Terms and Conditions page - example sections
What is MyCompany alerts?
MyCompany Alerts is an SMS communications program. After you subscribe, you will receive text message notifications MyCompany regarding the latest offers, product releases, and other promotional messages. To subscribe to marketing MyCompany Alerts, text Subscribe to 12345. Message frequency may vary.
Is it free?
Messages and data rates may apply. Depending on your text plan, you may be charged by your carrier.
How are the SMS messages sent?
At MyCompany, we use a specialized technology that will send you messages only if we have your explicit consent. The messages may be sent using an automated telephone dialing system.
MyCompany Alerts should be available through your mobile device when it is within the operating range of your wireless service provider. MyCompany Alerts may not be available on all devices or through all wireless carriers.
Do I have to sign up for SMS to make a purchase?
No. Signing up for SMS is completely optional and you can make a purchase anytime.
What if I don't want to receive messages anymore?
Text STOP to 12345 to cancel the MyCompany Alerts. You will no longer receive any texts from us.
Can I get more info?
Text HELP to 12345 for more information or contact us at +1-800-555-5555.
- STOP: At any time, you can text STOP to 12345. This will prevent you from receiving any future texts from MyCompany.
- HELP: At any time, you can text HELP to 12345. Texting HELP will return the following message:
MyCompany Alerts: For additional support please contact +1-800-555-5555
- Carolina West Wireless
- Cellular One
- Cellular South
- Google Voice
- U.S. Cellular
- Verizon Wireless
- Virgin Mobile
MyCompany may, from time to time, in its discretion and without notice to you, limit the carriers that support MyCompany Alerts. Certain other carriers may not support the program.
Carriers are not liable for undelivered or delayed messages.
Terms and Conditions page security
Make sure all the links to the Terms and Conditions page are secure so that they aren't blocked by search engines, browsers or security software. This will increase the trust of potential subscribers and they will be more keen to sign up for your SMS program.
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