Set up an add and remove job, and only transfer the new people added to the audience

You'll add new contacts to the list, then remove any existing contacts, and then only pay for the new contacts added to the list. However, because you're using a query to remove contacts from the list, you'll retain the original list.

Add and remove contacts

1. Set up or use an existing audience.
2. Set up a daily, weekly, or custom add job to Add new records for that existing audience source. This adds new contacts to the audience.
3. Set up a query with criteria that will populate it with contacts to be removed from the audience.
4. Set up a daily, weekly, or custom remove job choosing to Remove specified record removing contacts that meet the "existing contacts" query criteria from the main audience. The remove source can be either a contact list or query.

Schedule the Remove specified record job at least one hour after the existing audience Add new records job.

Add contacts to an existing campaign

Adding new contacts ensures that your contacts are always up-to-date and the perfect contacts for your campaign.

Add contacts to your campaign by using the Add new records option.

1. In your marketing database, create the list of contacts you want to add.
2. Go to the list of audiences and select the audience you want to edit.
3. Go into Audience details (of a parent audience).
4. Select Create an export.
   

   Note: Using that new list adds those specific records to your campaign.

5. Select the Producer and Source audience. Select the Segment, or list of contacts you created for addition to the audience. Choose the identifier. Finally, specify how to modify the audience by selecting Add new records.

Your new contacts are added to the campaign.

Use the Remove specific records option in Social Audiences

You can remove contacts from your campaign by using the Remove specific records option.

1. In your marketing database, create the list of customers you want to remove.
2. Go to the list of audiences and select the audience you want to edit.
3. Go into Audience details (of a parent audience).
4. Select Create an export.
   

   Note: Using that new list removes those specific records from your campaign.

5. Select the Producer, Source audience, Segment, choose the identifier. Next, specify how to modify the audience by selecting Remove specified records.

How does replace work in my lists?

When you upload a new list of contacts, you can choose to either add or replace. If you choose to replace contacts, there is information you should know.

When you add a new list of contacts, you have two options: Add new records and Replace exisiting records. If you choose to replace existing records, your current records are deleted and only contacts in the list you just uploaded are retained in Social Audiences. If you want any contacts from your existing records to be retained after you choose to replace existing records, ensure those contacts are in the new list you add.

Facebook

Specifically for Facebook, you can add an unlimited number of records to an audience, but only a maximum of 10000 at a time. It may take up to 1 hour before Facebook adds users to an audience, and up to 24 hours for deleting users from an audience.

Learn more about Facebook Custom Audiences https://developers.facebook.com/docs/marketing-api/audiences-api

How many campaigns or audiences can I run with Social Audiences?

Social Audiences allows unlimited campaigns/audiences. The only measurement of usage in Social Audiences is the number of Contact Events (as defined previously) that are sent to Facebook through Social Audiences per month.

What are the limits on the number of audiences created or size of audience?

Each social media platform has different limits on the number and size of audiences that you can create.

There are no technical limits on the number or size of audiences users can create. However, currently audiences must have more than 1000 contacts to be used in a Social Audiences campaign.

Facebook

• The maximum number of custom audiences per account vary by audience type.
• The maximum standard data file custom audiences is 500.
• The maximum number for lookalike audiences is 500.
• The minimum size for creating a lookalike audience is 1000, in the country from which you are selecting for creating the lookalike.
• The minimum size to create an ad is 1000.

Twitter

• There are no known limitations on the number of audiences.
• Audiences with the same name overwrite one another.
• The minimum size for ad creation is 500.

Social Audiences has a limit of 1.5 million records per audience upload. This is a server limitation and impacts all integrated social networks.

Can I use Social Audiences with more than one database?

Social Audiences can be enabled on only one database per organization.

What type of databases can I use?

Social Audiences can be enabled only on a flexible database.

Create a query that you can use as an audience in Social Audiences

1. Log in to your Acoustic Campaign Organization.
2. Click Data > Queries.
3. Browse Choose Database to Query.
4. Enter an appropriate query name and Save Query as, select the Location, and click OK.
5. Add applicable criteria to your query and click Save.

You can now review the query that you created. The query is available in Social Audiences 24 hours after it is created.

Create a contact list that you can use as an audience in Social Audiences

1. Log in to your Campaign organization.
2. Click Data > Contact lists.
3. Select parent database.
4. Enter a contact list name and select a location.
5. Click OK.
6. Add appropriate contacts to your contact list.

You can now review the contact list that you created. The contact list is available in Social Audiences 24 hours after it is created.

Set up Unica Campaign for Social Audiences

Unica Campaign is a campaign management platform for outbound marketing across channels.

Unica Campaign provides a segment in a CSV file. After the audience is published to Acoustic Exchange, it is available to Social Audiences.

Click an Audience Select your Producer that is registered for Unica Campaign.

Select your Segment

After you select the audience, an export job is set up in Exchange, waiting for audience data from the provider. After Social Audiences generates a segment in the CSV file and saves it to a predefined directory, a scheduled job will trigger the Acoustic Exchange toolkit to upload the segment list to Exchange. After Exchange receives the audience data, it will syndicate to Social Audiences.