Glossary of Social Audience terms.

Ad sets

An Ad Set is a group of ads that share daily or lifetime budget, schedule, and targeting data. You use Ad Set to group ads according to your criteria, and you can retrieve the ad-related statistics that apply to a set.

Audiences

A list of contacts of your existing customers. The list can be email, Facebook ID, Claim, Mobile Advisor ID, Twitter ID Handle, Device ID, phone number. The lists are pulled from Acoustic Exchange.

Billing ID audiences

The number of audiences that are created through Social Audiences for a particular Billing ID. The Billing ID might have one or more organizations that are affiliated with it.

Billing ID contacts

The number of email addresses that are sent through Social Audiences to Facebook or Twitter for a particular Billing ID. The Billing ID might have one or more organizations that are affiliated with it.

Campaign

A specific campaign that is associated with a social network and audience.

Claims

An audience format that is supported by Facebook.

Custom audience

An ad-targeting option that allows advertisers to find their existing audiences among people who are on Facebook.

Facebook custom audience

A targeting solution that allows marketers to match CRM data to user profiles.

Facebook lookalike audience

A means of determining people who are likely to be interested in business because they are similar to existing customers.

Facebook user

Person holding Facebook account.

History

A list of contacts that are to update the audience on Facebook or Twitter.

Lifetime budget

Total available budget.

Lookalike

Lookalike audiences allow you to target more people who look like the audience you created.

Org audiences

The number of audiences that are being created through Social Audiences for a particular Organization.

Org contacts

The number of email addresses that are sent through Social Audiences to Facebook, Instagram, Twitter, or Google AdWords for a particular Organization.

Social Audiences

Offers the ability to create campaigns and audiences on social ad networks.

Tailored audience

An audience that is created from Twitter.

TOS

Facebook Terms of Service accepted.

Usage section

Provides information on monthly usage. It shows you what is used every month (Total Usage) at both the organizational level and the Billing ID level.