Social Audiences allows marketers to collect various data from Facebook including audience size and activity, ad performance, and ad spend and results tied to the Facebook ad account of the user.

Create a Facebook campaign

Creating a campaign is the second step in configuring Social Audiences for Facebook.

Social Audiences enables only a subset of Facebook campaign functionality. If there is functionality you believe is missing and should be in Social Audiences, contact Support.

Complete the following steps to create a campaign for Facebook:

1. In Acoustic Social Audiences, click Campaigns then Create a Campaign.
2. Click the Accounts field and select an ad account from the list.
3. Select a campaign objective and a Campaign name. Choose if you want to create the campaign on pause. Click Next.
4. Select Include or Exclude for the selected audience in your targeting. Select the Audience(s) field for a list of all available audiences and choose the audience that you want to push to. Complete the remaining Locations, Ages, Gender, Languages, Interests, Behaviors, Demographics, Connections, and As Set Name fields. Click Next.
5. Set your budget and schedule. Click Next.
6. Upload images to the campaign from your computer or upload from your Facebook library. Select the image and Open.
   

   Note: You can upload more than one image, preview each ad type (Desktop News Feed, Mobile News Feed and Desktop Right Column), and change the headline and the text that is associated with the ad or remove the ad types.

7. Click Create to create the ad for Facebook.

Facebook lead ads

Add Facebook lead ads to Social Audiences to receive lead ad events.

Use Facebook lead ads to allow your customers to sign up for, or ask for more information about, what you are offering directly in your ad. To make things even easier for your customers, when they decide to interact with your lead ad, their information is pre-filled into your form from their Facebook information.
There are two required set up steps for Facebook lead ads in Social Audiences. First, you subscribe to Facebook lead ads, which enables Social Audiences to receive the data that your Facebook users added to your form when the users clicked on your Facebook lead ad.

1. In Social Audiences, go to your Settings page.
2. Select Facebook, and then expand the business account that you want to use for Facebook lead ads.
3. Click on the Pages tab, and then subscribe.

You must accept the Facebook Terms of Service to link the pages.

The second set-up step is to map an Acoustic Campaign database to Social Audiences so that you can share database field information from Facebook lead ad forms to Acoustic Campaign.

1. In Social Audiences, go to Settings and expand Acoustic Campaign.
2. Select the database that you want to map. (Available databases depend on the user selected during application account setup by your organization administrator.)
3. Select the fields that you want to map. Optionally, rename fields for use on a Facebook lead ad form.

Note: Facebook ad account should be mapped on Social audience settings page prior to select the Campaign database.

Note: Contact information is added and updated from the Facebook lead ad form submission.

You create Facebook lead ads in the Facebook user interface. The lead ads information is then transferred to Social Audiences.

Facebook carousel ads

Facebook Carousel Ads tell a story to your customers through images and video in a single ad unit.

To use Facebook Carousel ads, add a brief headline to let people know what your ad is about. Suggest how a person could interact with your business. For example, on Messenger a user can ask about a promotion or product. Create an ad of two or more cards with images or videos to tell a story about your brand. You can have Facebook automatically show the best performing cards first, or you can put the cards in a specific order to tell your brand story. This feature is only available on News Feed and Instagram ads. For all other ad types, content appears in the order it was uploaded.

A See More link to your website URL appears on the last card of your carousel ad. It can be different than the URL you are promoting in your ad's call to action. If you're using Instagram as a placement, the last card of the carousel and the See More link are not shown.

1. Go to the Campaign tab and choose Create a campaign.
2. Select the Facebook ad account that you'd like to use to create the campaign.
3. Select App installs, Lead generation, Conversions, Messages, or Traffic as your campaign objective.
4. Select your page and give your ad a Name.
5. Click Next.
6. From the Audience screen, select your Audience and add any specific characteristics for that audience.
7. Click Next.
8. Set your budget for this campaign. Click Next. The Create your ad screen opens.
9. From the Create your ad screen, select Carousel as your ad type.
10. To have Facebook automatically put the best performing card first, keep the box checked. If you want your cards in a specific order that you choose, uncheck that box.
11. To make your last card in your ad have your profile picture, keep that box checked. If you check this box, you can only have 9 cards in your ad, since your 10th is your profile picture.
12. Select the number of cards you want your ad to have. The default is 3, but you can have up to
13. For each card, select an image or video.
14. Add a Headline for your ad that catches your user's attention.
15. Optionally, add a Description to your ad.If you want, create your Lead ad form for your ad.
16. Click Create.

Image specifications

Recommended image size: 1080 × 1080 pixels
Recommended image ratio: 1:1
To maximize ad delivery, use an image that contains little or no overlaid text. For more information, see the Facebook Ad Guidelines.

Video specifications

Recommended Length: up to 15 seconds
Recommended Aspect Ratio: Vertical (4:5)
Sound: Enabled with captions included
Recommended format: .mp4, .mov or .gif
Facebook Feed length: Up to 240 minutes
Instagram Feed length: Up to 60 seconds
Resolution: 600px minimum width
File size: Up to 4 GB max

Note: Preview and ad creations works only with two or more cards.

Facebook slideshow ads

Facebook Slideshow ads tell a story to your customers through images. To use Facebook Slideshow ads, add images for up to a 15 second video. You can add anywhere from 3 to 10 images to create an ad that tells a story about your brand.

1. Go to the Campaign tab and choose Create a campaign.
2. Select the Facebook ad account that you'd like to use to create the campaign.
3. For your Campaign objective, select App installs, Conversions, Lead Generation, Messages, Traffic, or Video Views.
4. Select your page and give your ad a Name. Click Next.
5. From the Audience screen, select your Audience and add any specific characteristics for that audience and click Next.
6. Set your budget for this campaign. Click Next.
7. Select your placement.
8. The Create your ad screen opens. From the Create your ad screen, select Slideshow as your ad type.
9. Choose your media type. You can have between 3-10 media types in your ad.
10. (Optional) Select images from your Facebook page.
11. (Optional) Upload images from your computer.
    Note Your total ad can only be 15 seconds long.
12. Choose your duration.
13. Choose your transition.
14. Optionally, you can fill out the lead ad form. This allows you to use text to tell people more about your ad, give them a URL to go to if they're interested to find out more, give your ad a headline, and select a call to action.

    Note: You're now ready to create your ad. After your ad is created, it cannot be edited or changed. To change your ad after it's created, you must take it down and start the process again with any changes.

15. Click Create.

Slideshow specifications

Use high resolution images or a video file to create a slideshow. Recommended aspect ratio: widescreen (16:9). Facebook and Instagram: 15 seconds maximum. Slideshows will loop. Learn more about how to create a slideshow. For more information and image and video specifications, see the https://business.facebook.com/business/ads-guide Facebook Ad Guidelines.

Offline conversions

Offline conversions associate an ad with transaction data and Social Audiences provides insight into the conversion tracking.

When you are creating a Social Audiences campaign within Step 4: Creating a campaign, you can select an offline conversion data set.

This data set holds your transaction log data (users manually transfer purchase/transaction data to Facebook Business Manager). Facebook will associate future purchase/transaction data back to the associated ad. When Facebook links the data (for example, by email address), the insights are returned to the Offline column of Social Audience campaigns.