The On-Site Search report provides data about on-site searches performed on your site.

To better understand the performance of an on-site search on your website, you can compare your on-site search performance and conversion against on-site search averages for a particular vertical and specific sub-vertical using Digital Analytics Benchmark.

On-Site Search report use case

You are responsible for tracking and improving on-site search performance and conversion for your company website. You want to use the On-Site Search report to identify popular search terms that return no search results to visitors on the website. You plan to drive incremental revenue and customer satisfaction by identifying these terms and tuning the on-site search engine to return results.

You complete the following steps using the On-Site Search report.

1. Identify the site-wide average for applications, bookings, orders, or revenues per search.
2. Sort search-term performance by using the average number of results metrics.
3. Identify the top searches with no results returned, based on the number of search sessions.
4. Calculate the potential value from ensuring that these search terms return results. Assume that an increase in conversion would result in the customer converting at an average rate.

Based on your On-Site Search report results, you consider the following actions:

For zero-search-results terms that correspond to available product

Populate the search engine results page with the appropriate products and descriptions to meet visitor needs.

For zero-search-results terms that do not correspond to available product

Depending on the magnitude of customer interest and its alignment with brand goals, consider adding this product to your online offering.

Key performance indicators for the On-Site Search report

By focusing on key performance indicators in the On-Site Search report, you can identify potential areas for improvement in your on-site search performance.

The On-Site Search report provides the following metrics in the default view.

Average Number of Results

The average number of returned search results that a specified search term generates during the selected time period. This metric can be used to identify terms that return zero results.

Items Sold

The total number of items that were sold in the same session in which buyers searched using the specified term.

Sales / Session

The average number of orders that were completed per searching session during the specified time period.

Online: Sales

The total sales that were generated in the same session in which buyers searched using the specified term.

Additionally, if you edit the On-Site Search report, you can add these metrics.

Items / Order

The average number of items in an order.

Online: Average Order Value

The average value of a submitted online order: Online: Sales divided by Online: Orders.

Online: Orders

The total number of orders placed in online channels. A count of the Order tag.

Orders / Session

The average number of orders that were completed per searching session during the specified time period.

Sessions

A total number of unique sessions where the term was searched for during the selected time period.