Browser optimization, when executed successfully, can reduce home page and landing page departure rates and improve average session length.

Conduct this analysis regularly to stay aware of the changing browser preferences for your website overall, as well as browser preferences for key customer segments. Review monthly, quarterly and yearly time ranges when analyzing data in the Browsers report.

Data in the Browsers report is captured through the Technical Properties tag.

Browsers report use case

You are conducting a website redesign for your company's website. You review the Browsers report and discover 90% of your sessions are browsing your company's website using Internet Explorer 9.0, Internet Explorer 10.0, and Safari 3.6. You are aware that your company's website does not load properly in the Safari 3.6 browser. Now that you are redesigning the website, you ensure that the website loads properly on all top browsers and versions provided in the Browsers report. Moving forward, you revisit the Top Browsers report on a quarterly basis to see if browsers or browser versions usage have changed among sessions coming to your company's website.

Key performance indicators for the Browsers report

Focus on the Sessions and % of Total Sessions KPIs when analyzing data in the Browsers report.

The Browsers report provides the following metrics in the default view.

Note: The following list of metrics references the retail vertical. The finance vertical might refer to some metrics differently. For example, the Online: Sales metric is called Online: Applications in the finance vertical.

Sessions

The total number of sessions. A session is defined by a sequence of records collected by a common session cookie with no more than 30 minutes (default) of inactivity between collected records.

Online: Orders

The total number of orders placed in online channels. A count of the Order tag.

Online: Sales

Total sales of purchased items calculated for orders completed via online channels.

Percent of Sessions

Percentage of total sessions that used a particular web browser during the reporting time period