You can use the Mobile Browsers report see the mobile browsers used to visit your website. For information about use cases and KPIs, see the following topics:
The Mobile Browsers report shows traffic from various mobile browsers. This report also shows the related mobile orders and sales associated with each mobile browser. This report allows you gain insights into which mobile browsers are most commonly used to view your website and monitor browser use trends for your website over time. This allows you to prioritize your technical planning when developing and testing your website display in mobile browsers.
Mobile Browsers report use case
You monitored the popularity of mobile browsers used to visit your website over the last six months. During this period, Internet Explorer was the most commonly used mobile browser by visitors to your website. As a result, your development team focused their efforts to configure the company website to display properly in the Internet Explorer mobile browser.
However, recently you noticed a shift in mobile browser use. Chrome is now the most popular mobile browser used to visit your website. Your website does not display as well on mobile devices using Chrome as it does on mobile devices using Internet Explore. You and your development team decide to shift focus to the Chrome mobile browser display of the website for mobile users.
Several months later, the website displays properly in Chrome, and Chrome continues to increase as the most popular mobile browser used to visit your website.
Key performance indicators for the Mobile Browsers report
Focus on the following KPIs when you analyze data in the Mobile Browsers report.
The Mobile Browsers report provides the following metrics in the default view.
The total number of sessions. A session is defined by a sequence of records collected by a common session cookie with no more than 30 minutes (default) of inactivity between collected records.
- Online: Orders
The total number of orders placed.
- Online: Sales
The value of total purchases occurring in mobile browser sessions in the report date range.
- Percent of Sessions
The percentage of sessions for a specific mobile browser as a whole of the parent group.