The Mobile Devices report shows traffic from mobile phones, tablets, game consoles, and other mobile devices. The Mobile Devices report is available from the side navigation pane under Mobile.
The Mobile Device report also shows the related mobile orders and sales associated with each mobile device that visits your website. This report can be viewed by mobile device type or as a full list of all mobile devices that visited your website. This allows you to gain insight into the importance of each mobile device and mobile device type.
The Mobile Devices report allows you to monitor website traffic from mobile devices. Therefore, with this report, you can look for mobile usage patterns over time. You can also monitor mobile sales patterns over time to see the impact of your mobile marketing efforts. With the Mobile Devices report, you can also compare your mobile device traffic to your overall website traffic to gain insights into your customers and their viewing trends.
Key performance indicators for the Mobile Devices report
Focus on the following KPIs when you analyze data in the Mobile Devices report.
The total number of sessions. A session is defined by a sequence of records collected by a common session cookie with no more than 30 minutes (default) of inactivity between collected records.
- Online: Orders
The total number of orders placed.
- Online: Sales
The value of total purchases occurring in mobile device sessions in the report date range.
- Percent of Sessions
The percentage of sessions for a specific mobile device or device type as a whole of the parent group.