The Time Zones report displays the top time zones for visitors that browse your website. The Time Zones report data is populated by the time zone that was selected as the default on the visitor's computer. You can use the Time Zones report to ensure that all promotions reach potential customers during the appropriate regional times.
The Time Zones report is a standard report that is available immediately without any configuration. The Technical Properties tag populates data into the Time Zones report. Time Zones are not captured from the IP address where a computer is located, but rather the time setting on the operating system of the computer. Therefore, a user who changes the time zone of a computer will cause a different time zone to be captured by the Technical Properties tag.
Time Zones report use case
You are a web analyst for your company's website. You are trying to figure out which day of the week and what time of day your company promotions emails should be sent out.
You pull the following report from the Time Zones report.
|Time zone||Sessions||% of total sessions|
|GMT -5 (AMERICA/NY, HAVANA, MONTREAL) GMT -8 (AMERICA/LOS ANGELES, TIJUANA, VANCOUVER, PACIFIC/PITCAIRN)||9,540||31.35%|
|GMT -8 (AMERICA/LOS ANGELES, TIJUANA, VANCOUVER, PACIFIC/PITCAIRN)||6,347||20.86%|
|GMT -6 (AMERICA/CHICAGO, WINNIPEG, PACIFIC/ GALAPAGOS)||4,756||15.63%|
|GMT (AFRICA/CASABLANCA, ATLANTIC/CANARY, EUROPE/LONDON)||3,479||11.43%|
|GMT +1 (AFRICA/ALGIERS, EUROPE/PARIS, ROME)||2,670||8.77%|
You see that the majority of sessions on your website are coming from Eastern and Pacific Time zones. Next, you review the Top Line Metrics Heat Map report to analyze day-of-week and time-of-day performance for traffic and conversion on your website.
You conclude that weekday afternoons are when visitors and conversion occur most frequently on your website. Tuesday afternoons are when the majority of users visit your website. Based on the Heat Map and Time Zones report data, you plan to have your company send out promotional emails on Tuesday at noon Eastern Standard Time to further drive visitors and conversion on your company website.
Key performance indicators for the Time zones report
Focus on the following KPIs when you analyze the Time Zones report.
The total number of sessions. A session is defined by a sequence of records collected by a common session cookie with no more than 30 minutes (default) of inactivity between collected records.
- Percent of Sessions
The percentage of sessions that have a particular time zone selected as the default on the visitor's computer.