This report shows the average of page views per session.
Use the Depth report to gauge visitor engagement with a site. This traffic can reveal whether content is appealing or how effective individual pages encourage visits to other pages. Low page views might mean that a site did not meet visitors' expectations or site content did not keep visitor attention. Changes to site design or content might encourage increased visitor exploration. A/B testing can show which design improvements are more successful than not.
Key performance indicators for the Depth report
Focus on the following KPIs when you analyze the Depth report.
The Depth report provides the following metrics in the default view.
The total number of sessions. A session is defined by a sequence of records collected by a common session cookie with no more than 30 minutes (default) of inactivity between collected records.
- Page Views / Session
The average number of pages viewed in a visitor's session that can be attributed to this marketing channel during the reporting time period. The metric can be used to determine the stickiness of a website and the level of engagement.
- Average Session Length
The average length of a visitor session: (Time Stamp of Last Session Record minus Time Stamp of First Session Record) divided by Sessions.
- Online: Sales
Total sales of purchased items calculated for orders completed via online channels.
- Online: Orders
The total number of orders placed in online channels. A count of the Order tag.