This report shows the average amount of time a visitor spends on a site per session.
Use the Duration report to gauge visitor engagement with a site. Length of a visit can reveal a site's first impression and the overall quality of content. Limited time on a site might mean that it did not meet visitors' expectations or site content did not keep visitor attention. Changes to site design or content might encourage increased visitor stays. A/B testing can show which design improvements are more successful than not.
Key performance indicators for the Duration report
Focus on the following KPIs when you analyze the Duration report.
The Duration report provides the following metrics in the default view.
The total number of sessions. A session is defined by a sequence of records collected by a common session cookie with no more than 30 minutes (default) of inactivity between collected records.
- Page Views / Session
The average number of pages viewed in a visitor's session that can be attributed to this marketing channel during the reporting time period. The metric can be used to determine the stickiness of a website and the level of engagement.
- Average Session Length
The average length of a visitor session: (Time Stamp of Last Session Record minus Time Stamp of First Session Record) divided by Sessions.
- Online: Sales
Total sales of purchased items calculated for orders completed via online channels.
- Online: Orders
The total number of orders placed in online channels. A count of the Order tag.