Use this report to find out how your site performs on different mobile devices.
If your sales metrics are lower for a specific device or platform, consider testing on those platforms to ensure that customers aren’t seeing errors or experiencing usability issues. Also, consider redesigning some of your pages and performing A/B testing to see whether the lower-performing platforms need design improvements.
Key performance indicators for the Mobile Effectiveness report
Focus on the following KPIs when you analyze the Mobile Effectiveness report.
The Mobile Effectiveness report provides the following metrics in the default view.
The total number of sessions. A session is defined by a sequence of records collected by a common session cookie with no more than 30 minutes (default) of inactivity between collected records.
- Orders / Session
The average number of orders per session: Orders divided by Sessions.
- Online: Sales
Total sales of purchased items calculated for orders completed via online channels.
- Page Views / Session
The average number of pages viewed in a visitor's session that can be attributed to this marketing channel during the reporting time period. The metric can be used to determine the stickiness of a website and the level of engagement.
- Online: Average Order Value
The average value of a submitted online order: Online: Sales divided by Online: Orders.
- Percent of Sessions
The percent of all sessions represented by the current record.