Survey Connector connects Acoustic Campaign with best of breed Survey tools including SurveyMonkey, Alchemer (formerly SurveyGizmo), Qualtrics, or Typeform. You can configure surveys to pass responses to an Acoustic Campaign database and relational table. Optionally, you can get an added level of behavior survey data that is passed to Acoustic Campaign through Acoustic Exchange.

You can perform the following tasks:

• Monitor a survey.
• Map survey questions to an Acoustic Campaign.
• Add a survey link to an email, a mobile app message, or an SMS message.
• View survey responses and segment contacts based on participation and responses.
• Map behavior data into Exchange

Survey Connector is accessible in the Applications menu. 

How it works

1. In Survey Connector, you will use Acoustic Campaign and a supported survey account to complete the connection. You can use a SurveyMonkey, Alchemer, a Qualtrics, or Typeform account. Optionally, you can connect Survey Connector to Acoustic Exchange.
2. Then, you will use Survey Connector to map survey responses to your Acoustic Campaign database fields and generate a trackable survey link that can be distributed via Acoustic Campaign channels, such as email, SMS, and mobile app messages.
3. Finally, in Acoustic Campaign, you can augment contact profiles and segment contacts who were sent a survey.

Link Survey Connector

Your Acoustic Campaign organization administrator must complete a one-time setup to successfully link Survey Connector to Acoustic Campaign, your survey vendor, and Acoustic Exchange accounts.

Before you begin, ensure that these applications are active and you have all relevant login credentials.

• Acoustic Campaign
  • Update database fields
  • Create a relational table (Survey Connector responses)
  • Add universal behaviors
• Survey account users can integrate their surveys with Survey Connector to pass responses to Acoustic Campaign
• Acoustic Exchange account users can query on behaviors from your survey vendor.

Make sure you have the appropriate license for the survey tools you'd like to connect. 

• SurveyMonkey users must have an active Advantage or Premier account.
• Alchemer users must have an active Professional or Full access account.
• Qualtrics users must have an account with API Access enabled. Contact your Qualtrics representative to ensure this is enabled.
• Typeform users must have an active Professional or Premium account.

Set-up Survey Connector

Complete these steps to set-up Survey Connector.

1. Connect Acoustic Campaign to Survey Connector.
2. Connect your survey vendor to Survey Connector.
3. Connect Acoustic Exchange to Survey Connector. (optional)

Decide what to connect

Applications

These applications are used to set up Survey Connector. Before you begin, ensure that the applications are active and you have all relevant login credentials.

• Acoustic Campaign: Update database fields and add Universal Behaviors
• Survey vendor users can integrate their surveys with Survey Connector to pass responses to Acoustic Campaign
• Acoustic Exchange account users can query on behaviors from your survey tool.

Key tasks