Survey Connector connects Acoustic Campaign with best of breed Survey tools. All marketers can access Survey Connector in the Applications menu to link either SurveyMonkey, Survey Gizmo, or Qualtrics survey response data to Acoustic Campaign. You can configure surveys to pass responses to an Acoustic Campaign database and relational table. Optionally, you can get an added level of behavior survey data that is passed to Acoustic Campaign through Acoustic Exchange.

How it works

1. In Survey Connector, use Acoustic Campaign and a supported survey account to complete the connection. You can use a SurveyMonkey Advantage or Premier account, SurveyGizmo Professional or Full Access account, or a Qualtrics account with API access. Optionally, you can connect Survey Connector to Acoustic Exchange.
2. Then, use the Survey Connector interface to map survey responses to your Acoustic Campaign database fields and generate a trackable survey link that can be distributed via Acoustic Campaign channels, such as email, SMS, and mobile app messages.
3. Finally, in Acoustic Campaign, augment contact profiles and segment contacts who were sent a survey.

Before You Begin

SurveyMonkey users must have an active Advantage or Premier account.

SurveyGizmo users must have an active Professional or Full access account.

Qualtrics users must have an account with API Access enabled. Contact your Qualtrics representative to ensure this is enabled.

Decide what to connect

Applications

These applications are used to set up Survey Connector. Before you begin, ensure that the applications are active and you have all relevant login credentials.

• Acoustic Campaign: Update database fields and add Universal Behaviors
• Survey vendor users can integrate their surveys with Survey Connector to pass responses to Acoustic Campaign
• Acoustic Exchange account users can query on behaviors from your survey tool.

Survey Connector Tasks