Use the Attribution settings page to manage the attribution window configuration. This configuration is used by the marketing attribution reports in Digital Analytics.
You must belong to a user group with the Attribution settings role to access this feature.
You can edit settings for the backward attribution windows and the marketing attribution reports lookback window. You cannot edit forward attribution windows.
The table lists all backward and forward attribution windows that are enabled for the client ID selected in the Client field. The Same Session and Same Day Last Click attribution windows are not listed. These two standard attribution windows are deployed for all client IDs and cannot be configured.
Any changes you make on the Attribution settings page are applied only to reports going forward.