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Raw data in the Digital Data Feed files

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Katarzyna Gajewska
  • Updated

Cart item abandonment

The items added to a shopping cart but not purchased during the visitor's session.

Field position Data Description Format
1 SESSION_ID A unique identifier for the session with an abandoned item Number(38)
2 COOKIE_ID A unique identifier for the cookie with an abandoned item Number(30)
3 TIMESTAMP Time of the data capture. Date YYYY-MM-DD HR24:MI:SS
4 PRODUCT_ID An ID value used to describe the product String(256)
5 PRODUCT_NAME The name of the product in the cart String(256)
6 PRODUCT_CATEGORY The selected category from the hierarchy of categories that group your products. String
7 PRODUCT_CATEGORY_ID The unique identifier for the selected category String(256)
8 PRODUCT_CATEGORY_TOP The highest-level category of your hierarchy String(256)
9 PRODUCT_CATEGORY_BOTTOM The lowest-level category of your hierarchy String(256)
10 BASE_PRICE The price of the product Float
11 QUANTITY The quantity of the product in the cart Number(8)
12 ORDER_ID A unique identifier for the order with an abandoned item String(64)
13 SITE_ID A unique identifier for the site with an abandoned item. Applicable only to Acoustic Digital Analytics String(100)
14-63 <ABANDONMENT_ATTRIBUTE_1-50>

Extra Explore abandonment attributes as configured. Alias names are used if configured. These fields are included whether there is data being collected or not.

 String(256) per attribute

Cart item addition

Items added to a shopping cart by a visitor, regardless of purchase.
Field position Data Description Field format
1 SESSION_ID A unique identifier for the session with an added item Number(38)
2 COOKIE_ID A unique identifier for the cookie with an added item Number(30)
3 TIMESTAMP Time of the data capture. Date YYYY-MM-DD HR24:MI:SS
4 PRODUCT_ID An ID value used to describe the product String(256)
5 PRODUCT_NAME The name of the product in the cart String(256)
6 PRODUCT_CATEGORY From the hierarchy of categories that group your products String
7 PRODUCT_CATEGORY_ID The unique identifier for the product category String(256)
8 PRODUCT_CATEGORY_TOP The highest-level category of your hierarchy String(256)
9 PRODUCT_CATEGORY_BOTTOM The lowest-level category of your hierarchy String(256)
10 BASE_PRICE The price of the product Float
11 QUANTITY The quantity of product added to the cart Number(8)
12 ORDER_ID A unique identifier for the order String(64)
13 SITE_ID A unique identifier for the site. Applicable only to Acoustic Digital Analytics String(100)
14-63 <CART_ATTRIBUTE_1-50>

Extra Explore cart attributes as configured. Alias names are used if configured. These fields are included whether there is data being collected or not.

 String(256) per attribute

Cart Item purchase

Details about items placed in the cart and purchased during the visitor's session.
Field position Data Description Field format
1 SESSION_ID A unique identifier for the session with a purchased item Number(38)
2 COOKIE_ID A unique identifier for the cookie with a purchased item Number(30)
3 TIMESTAMP Time of the data capture. Date YYYY-MM-DD HR24:MI:SS
4 PRODUCT_ID An ID value used to describe the product String(256)
5 PRODUCT_NAME The name of the product in the cart String(256)
6 PRODUCT_CATEGORY From the hierarchy of categories that group your products String
7 PRODUCT_CATEGORY_ID The corrected category from your hierarchy String(256)
8 PRODUCT_CATEGORY_TOP The highest-level category of your hierarchy String(256)
9 PRODUCT_CATEGORY_BOTTOM The lowest-level category of your hierarchy String(256)
10 BASE_PRICE The price of the product Float
11 QUANTITY The quantity of items purchased Number(8)
12 ORDER_ID A unique identifier for the order String(64)
13 SITE_ID A unique identifier for the site. Applicable only to Acoustic Digital Analytics String(100)
14-63 <PURCHASE_ATTRIBUTE_1-50>

Extra Explore purchase attributes as configured. Alias names are used if configured. These fields are included whether there is data being collected or not.

 

 String(256) per attribute

Conversion event

A conversion event is a non-commerce business objective. It’s a non-monetary action that you hope your visitors accomplish such as downloads, registrations, sign-ups, and store locator views.
Field position Data Description Field Format
1 SESSION_ID A unique identifier for the session with a conversion event Number(38)
2 COOKIE_ID A unique identifier for the cookie with a conversion event Number(30)
3 TIMESTAMP Time of the data capture. Date YYYY-MM-DD HR24:MI:SS
4 EVENT_NAME The assigned name for the event completed by the visitor. String(256)
5 EVENT_CATEGORY The category of the event. String(256)
6 EVENT_ACTION_TYPE Indicates the type of event action taken: initiation or completion. Number(2)
7 EVENT_POINTS The total number of event points. Initiation = 1. Completion = 2. Number(22)
8 SITE_ID A unique identifier for the site. Applicable only to Acoustic Digital Analytics String(100)
9-58 <CONVERSION_EVENT_ATTRIBUTE_1-50>

Extra Explore conversion event attributes as configured. Alias names are used if they exist. These fields are included whether there is data being collected or not.

 String(256) per attribute

Element file

A component of a traditional page view. Elements are commonly used to track portlets, online videos, web 2.0 interactions, and more.
Field position Data Description Field format
1 SESSION_ID A unique identifier for the session Number(38)
2 COOKIE_ID A unique identifier for the cookie Number(30)
3 TIMESTAMP Time of the data capture. Date YYYY-MM-DD HR24:MI:SS
4 ELEMENT_NAME The assigned name for the element completed by the visitor. String(50)
5 ELEMENT_CATEGORY The category of the element. String(50)
6 SITE_ID A unique identifier for the site. Applicable only to Acoustic Digital Analytics String(100)
7-56 <ELEMENT_ATTRIBUTE_1-50>

Extra Explore element attributes as configured. Alias names are used if configured. These fields are included whether there is data being collected or not.

 String(256) per attribute

Geography

The geographic specifics of your visitor. Geo-location mapping is used to determine details from the user's IP address.
Field position Data Description Field format
1 SESSION_ID A unique identifier for the session Number(38)
2 COOKIE_ID A unique identifier for the cookie Number(30)
3 IP_ADDRESS The IP address of the device String(256)
4 CITY The city of the visitor String(150)
5 STATE The state of the visitor String(150)
6 COUNTRY The country of the visitor String(150)
7 DMA The defined market area of the visitor String(150)
8 SECOND_LEVEL_DOMAIN

The second-level domain such as .us or .uk.

 String(512)

Marketing channels

A grouping of similar vendors to track together.
Field position Data Description Field format
1 VENDOR_CODE The vendors that are passed by MMC parameters in the tag. String(256)
2 CHANNEL_NAME The name assigned to the group of vendor codes in  Digital Analytics String(256)
3 CHANNEL_TYPE

The Channel Type assigned to the Channel Name. It can be Paid, Owned, Earned, or Uncategorized.

 String(256)

MMC click

The number of page views with the marketing program (cm_mmc) parameters. The parameters indicate a click from a particular Marketing Program.
Field position Data Description Field format
1 SESSION_ID A unique identifier for the session Number(38)
2 COOKIE_ID A unique identifier for the cookie Number(30)
3 TIMESTAMP Time of the data capture. Date YYYY-MM-DD HR24:MI:SS
4 MARKETING_VENDOR The marketing vendor captured in the marketing program. String(256)
5 MARKETING_CATEGORY The marketing category captured in the marketing program. String(256)
6 MARKETING_PLACEMENT The marketing placement captured in the marketing program. String(256)
7 MARKETING_ITEM The marketing item captured in the marketing program. String(256)
8 SITE_ID A unique identifier for the site. Applicable only to Acoustic Digital Analytics String(100)
9-58 <MMC_CLICK_ATTRIBUTE_1-50>

Extra Explore MMC click attributes as configured. Alias names are used if configured. These fields are included whether there is data being collected or not.

 

 String(256) per attribute

MMC impression

A view of a promotion, regardless of whether it is clicked.

Note: VISITOR_AD_IMPRESSION_ID in the MMC Impression file corresponds to the value of the offsite cookie ID used by the Impression Attribution solution module.
Field position Data Description Field format
1 VISITOR_AD_IMPRESSION_ID A unique identifier for a visitor viewing a promotion. Number(30)
2 TIMESTAMP Time of the data capture. Date YYYY-MM-DD HR24:MI:SS
3 MARKETING_VENDOR The marketing vendor captured in the marketing program for an impression. String(256)
4 MARKETING_CATEGORY The marketing category captured in the marketing program for an impression. String(256)
5 MARKETING_PLACEMENT The marketing placement captured in the marketing program for an impression. String(256)
6 MARKETING_ITEM The marketing item captured in the marketing program for an impression. String(256)
7 SITE_ID A unique identifier for the site. Applicable only to Acoustic Digital Analytics String(100)
8-57 <IMPRESSION_ATTRIBUTE_1-50>

Extra Explore impression attributes as configured. Alias names are used if configured. These fields are included whether there is data being collected or not.

 

 String(256) per attribute

Order

An order placed.
Field position Data Description Field format
1 SESSION_ID A unique identifier for the session resulting in an order Number(38)
2 COOKIE_ID A unique identifier for the cookie resulting in an order Number(30)
3 TIMESTAMP Time of the data capture. Date YYYY-MM-DD HR24:MI:SS
4 ORDER_ID A unique identifier for the order String(64)
5 REGISTRATION_ID A unique identifier for the registration String(256)
6 ORDER_TOTAL The total cost of the order Float
7 SHIPPING Shipping expense for the order Float
8 SITE_ID A unique identifier for the site. Applicable only to Acoustic Digital Analytics String(100)
9-58 <ORDER_ATTRIBUTE_1-50>

Extra Explore order attributes as configured. Alias names are used if configured. These fields are included whether there is data being collected or not.

 

 String(256) per attribute

Page view

The number of times the page is viewed and details of the view.
Field position Data Description Field format
1 SESSION_ID A unique identifier for the session with a page view Number(38)
2 COOKIE_ID A unique identifier for the cookie with a page view Number(30)
3 TIMESTAMP Time of the data capture. Date YYYY-MM-DD HR24:MI:SS
4 PAGE The page with a view String(256)
5 PAGE_ID A unique identifier for the page with a view String(256)
6 CONTENT_CATEGORY From the hierarchy of categories that group your content String
7 CONTENT_CATEGORY_ID A unique identifier for your content category String(256)
8 CONTENT_CATEGORY_TOP The highest-level category of your hierarchy String(256)
9 CONTENT_CATEGORY_BOTTOM The lowest-level category of your hierarchy String(256)
10 ON_SITE_SEARCH_TERM The term submitted for online search String(256)
11 PAGE_URL The URL of the page String(1028)
12 PAGE_REFERRAL_URL The referral URL for the page String(1028)
13 SITE_ID A unique identifier for the site. Applicable only to Acoustic Digital Analytics String(100)
14-63 <PAGE_VIEW_ATTRIBUTE_1-50> Extra Explore page view attributes as configured. Alias names are used if configured. These fields are included whether there is data being collected or not. String(256) per attribute
64 SEARCH_RESULTS_COUNT

Populates a numeric value associated with the number of onsite search results returned for a page if an onsite search term was entered.

 Number(8)

Product view

View of a product details page (or category containing the page).
Field position Data Description Field format
1 SESSION_ID A unique identifier for the session with a product view Number(38)
2 COOKIE_ID A unique identifier for the cookie with a product view Number(30)
3 TIMESTAMP Time of the data capture. Date YYYY-MM-DD HR24:MI:SS
4 PRODUCT_NAME The name of the product in the cart String(256)
5 PRODUCT_ID An ID value used to describe the product String(256)
6 PAGE_ID A unique identifier for the page with a product view String(256)
7 PRODUCT_CATEGORY_ID The unique identifier for the category from your hierarchy String(256)
8 PRODUCT_CATEGORY From the hierarchy of categories that group your products String
9 PRODUCT_CATEGORY_TOP The highest-level category of your hierarchy String(256)
10 PRODUCT_CATEGORY_BOTTOM The lowest-level category of your hierarchy String(256)
11 SITE_ID A unique identifier for the site. Applicable only to Acoustic Digital Analytics String(100)
12-61 <PRODUCT_VIEW_ATTRIBUTE_1-50>

Extra Explore product view attributes as configured. Alias names are used if configured. These fields are included whether there is data being collected or not.

 

 String(256) per attribute

Real estate click

Indicates sessions with a page view with real estate parameters.
Field position Data Description Field format
1 SESSION_ID A unique identifier for the session Number(38)
2 COOKIE_ID A unique identifier for the cookie Number(30)
3 TIMESTAMP Time of the data capture. Date YYYY-MM-DD HR24:MI:SS
4 REAL_ESTATE_PAGE A page with real estate parameters (cm_re). String(256)
5 REAL_ESTATE_VERSION Versions of defined real estate parameter used. String(256)
6 REAL_ESTATE_PAGE_AREA Indicates the defined real estate area viewed String(256)
7 REAL_ESTATE_LINK Link used for the click event String(256)
8 SITE_ID

A unique identifier for the site. Applicable only to Acoustic Digital Analytics

 String(100)

Registration

 Details on a visit that results in visitor registration.
Field position Data Description Field format
1 SESSION_ID A unique identifier for the session with registration Number(38)
2 COOKIE_ID A unique identifier for the cookie with registration Number(30)
3 REGISTRATION_ID A unique identifier for the registration String(256)
4 NEW_REPEAT_BUYER Indicates whether the visitor is a repeat buyer String(1)
5 NEW_REPEAT_VISITOR Indicates whether the visitor is a repeat visitor String(1)
6 VISITOR_CUSTOMER_FLAG Value of "C" (customer) or "V" (visitor). String(1)
7 REGISTERED_CITY City of the visitor registered String(256)
8 RESGISTERED_STATE State of the visitor registered String(256)
9 REGISTERED_COUNTRY Country of the visitor registered String(256)
10 REGISTERED_ZIP_CODE Zip code of the visitor registered String(256)
11 GENDER Gender of the visitor registered String(1)
12 EMAIL_ADDRESS Email address of the visitor registered String(256)
13 AGE Age of visitor registered Number
14-63 <REGISTRATION_ATTRIBUTE_1-50> Extra Explore registration attributes as configured. Alias names are used if configured. These fields are included whether there is data being collected or not. String(100) per attribute
64 LAST_UPDATE_DATE Populates a timestamp corresponding to the last registration update captured for the visitor during their session. Date(YYYY-MM-DD HR24:MI:SS)

Session first page view (click stream)

The first in the page sequence navigated by users from the report author's starting or ending page.
Field position Data Description Field format
1 SESSION_ID A unique identifier for the session Number(38)
2 COOKIE_ID A unique identifier for the cookie Number(30)
3 FIRST_TIMESTAMP If the session pertains to a first time visitor, this field includes the timestamp associated with that session. Date YYYY-MM-DD HR24:MI:SS
4 FIRST_REFERRING_URL If the session pertains to a first time visitor, this field includes the URL that referred the visitor to the site. String(1028)
5 FIRST_DESTINATION_URL If the session pertains to a first time visitor, this field includes the URL that started the session. String(1028)
6 FIRST_REFERRAL_TYPE If the session pertains to a first time visitor,, this field includes the type of referral in the clickstream. String(1)
7 IP_ADDRESS The IP address of the device String(256)
8 TIMESTAMP Time of the data capture. Date YYYY-MM-DD HR24:MI:SS
9 REFERRAL_NAME The name of the referral in the clickstream String(100)
10 REFERRAL_URL The referral URL in the clickstream String(1028)
11 REFERRAL_TYPE The type of referral in the clickstream String(1)
12 NATURAL_SEARCH_TERM Specifies search term used, if applicable. String(256)
13 DESTINATION_URL The destination in the clickstream String(1028)
14 USER_AGENT Various self-identifying information provided by the visitor's browser to the system from which content is being requested. String(256)
15 SEARCH_ENGINE The search engine used in the clickstream, if applicable. String(100)
16 MARKETING_VENDOR The marketing vendor captured in the marketing program, if applicable. String(256)
17 MARKETING_CATEGORY The marketing category captured in the marketing program, if applicable. String(256)
18 MARKETING_PLACEMENT The marketing placement captured in the marketing program, if applicable. String(256)
19 MARKETING_ITEM The item captured in the marketing program, if applicable. String(256)
20 VISITOR_AD_IMPRESSION_ID

The value of the offsite cookie ID.

 Number(30)

Site promotion click

Indicates sessions with a page view with site promotion parameters.
Field position Data Description Field format
1 SESSION_ID A unique identifier for the session Number(38)
2 COOKIE_ID A unique identifier for the cookie Number(30)
3 TIMESTAMP Time of the data capture. Date YYYY-MM-DD HR24:MI:SS
4 SITE_PROMOTION_TYPE Type of site promotion String(256)
5 SITE_PROMOTION_PROMO Promotion resulting in a session event String(256)
6 SITE_PROMOTION_LINK Link used for site promotion resulting in a click String(256)
7 SITE_PROMOTION_PAGE Page used for site promotion resulting in a click String(256)
8 SITE_ID

A unique identifier for the site. Applicable only to Acoustic Digital Analytics

 String(100)

Technical properties

Session level information from the visitor's device
Field position Data Description Field format
1 SESSION_ID A unique identifier for the session Number(38)
2 COOKIE_ID A unique identifier for the cookie Number(30)
3 TIMESTAMP Time of the data capture. Date YYYY-MM-DD HR24:MI:SS
4 BROWSER_TYPE Indicates the browser used on the device  
5 JAVASCRIPT_VERSION Indicates the JavaScript version supported by the device String(30)
6 LANGUAGE Indicates the localized language of the device String(100)
7 SCREEN_RESOLUTION Indicates the screen resolution of the device display String(30)
8 COLOR_DEPTH Indicates the color depth of the device display String(30)
9 OPERATING_SYSTEM Indicates the operating system running on the device  
10 TIME_ZONE Indicates the time zone of the device String(30)
11 MOBILE_NETWORK Indicates the mobile network for the device is applicable  
12 CONNECTION_TYPE Indicates the type of connection for the type  
13 CONNECTION_SPEED Indicates the connection speed of the device  
14 IS_MOBILE_DEVICE Indicates whether it is a mobile device String(1)
15 MOBILE_DEVICE Indicates whether it is a mobile device String(100)
16 DEVICE_MARKETING_NAME Indicates the marketing name of the device, if it is a mobile device. String(100)
17 DEVICE_MODEL Indicates the device model, if it is a mobile device. String(30)
18 DEVICE_TYPE Indicates the device type, if it is a mobile device. String(30)
19 DEVICE_VENDOR Indicates the device vendor, if it is a mobile device. String(100)
20 COOKIE_SUPPORT Indicates whether the device supports cookies if it is a mobile device. String(1)
21 TOUCH_SCREEN Indicates whether the device has a touchscreen if it is a mobile device. String(1)
22 VIDEO_3GP_SUPPORT Indicates whether the device supports 3GP Video if it is a mobile device. String(1)
23 VIDEO_MP4_SUPPORT Indicates whether the device supports MPEG-4 Video if it is a mobile device. String(1)
24 VIDEO_WMV_SUPPORT Indicates whether the device supports Media Video if it is a mobile device. String(1)
25 JAVA_ENABLED Indicates whether the browser used in the session has JavaScript enabled. String(1)
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