The Tag attributes page within the Admin section of the primary navigation menu enables you to broadcast, download, and edit your tag attributes.

For imported attributes and optional attributes that are passed by tags, you must define an alias before you can use the attributes in a report.

You can also determine which tag attributes contain personal data. Simply check each attribute you want to flag for personal data in the Personal Data column of the Tag Attributes page while in edit mode.

Content attributes

Here are some content attributes that can help you build more meaningful reports.

Page View Attributes

• Split Test Version (for example, Version A)
• Author (for example, Smith)
• Page Type (for example, Article)
• Page Value (for example, 25)
• Publish Date (for example, 03-25-2008)

On-Site Search Refinement Attributes (passed as Page Attributes)

• By Author (for example, Smith)
• By Date (for example, 03-25-2008)
• By Category (for example, Electronics)

Element Attributes

• Container (for example, Page Name)
• Location (for example, C1R1)
• Video Advertisement (for example, Holiday Inn Serenity Package)
• Video Player (for example, Windows Media Player)
• Video Status (for example, 2)
• Video Time Stamp (for example, 38)
• Video Length (for example, 145)

Conversion Event Attributes

• Lead Type (for example, High Odds)
• Container (for example, Page Name)
• Subscription Type (for example, Newsletter Gold)
• Podcast Genre (for example, Education)

Financial services attributes

Here are some financial services attributes that can help you build more meaningful reports.

Page View Attributes

• Split Test Version (for example, Version A)
• Line of Business (for example, Credit, Mortgage, Small Business)
• Page Type (for example, Article, Application, Marketing)
• Page Value (for example, 25)
• Publish Date (for example, 03-25-2008)
• Subject (for example, Buying a Home, Student Loan)
• Language (for example, Spanish)

On-Site Search Refinement Attributes (passed as Page Attributes)

• By Product (for example, Credit Card, Loan, Checking Account)
• By Category (for example, Individuals, Small Business, Commercial)
• Results Usefulness (for example, Very Useful, Not Useful)

Application (Shop) Attributes

• Language (for example, Spanish)
• Split Test Version (for example, Version B)
• Product (for example, Home Equity Account, Credit Card)
• State (for example, Texas)
• Account Type (for example, Joint)
• Age (for example, 25)
• Citizenship (for example, US Citizen, Permanent Resident)
• Marital Status (for example, Single)
• Credit Score [numeric or category] (for example, 720 or A)
• Income (for example, lower, middle, upper)
• Employment Status (for example, unemployed)
• Existing Products Selected (for example, Checking, Mortgage)
• Review Rating (for example, 3.4 Stars)

Conversion Event Attributes

• Lead Type (for example, High Odds, Small Business Loan)
• Chat (for example, Mortgage, Credit Card)
• Container (for example, Page Name)
• Subscription Type (for example, Newsletter Gold)
• Podcast Genre (for example, Education)

Element Attributes

• Container (for example, Page Name)
• Location (for example, C1R1)
• Video Advertisement (for example, Holiday Inn Serenity Package)
• Video Player (for example, Windows Media Player)
• Video Status (for example, 2)
• Video Time Stamp (for example, 38)
• Video Length (for example, 145)

Imported Application (Shop) Attributes:

• Transaction Channel (for example, mobile, branch)
• Transaction Recipient Type (for example, Personal, Small Business, Institutional)

Retail attributes

Here are some retail attributes that can help you build more meaningful reports.

Product View Attributes

• User Review Rating (for example, 3.4 Stars)
• Number of Reviews (for example, 14)
• Number of Displayed Cross-Sells (for example, 3)
• Brand (for example, Reebok)

Order Attributes

• Promotion Code (for example, FRSHIP)
• Payment Method (for example, AMEX)

On-Site Search Refinement Attributes (passed as Page or Product and Shop attributes)

• By Brand (for example, Panasonic)
• By Price (for example, $0-$49)
• By Category (for example, Electronics)

Shop Attributes

• Inventory Status (for example, Out of Stock)
• Color (for example, Red)
• Size (for example, XL)

Element Attributes

• Pop-Up Container (for example, Electronics Main Page)
• Pop-Up Location (for example, C2, R3)
• Video Player (for example, Windows Media Player)
• Video Status (for example, 2)
• Video Time Stamp (for example, 38)
• Video Length (for example, 145)

Conversion Event Attributes

• Store Locator Store ID (for example, 314)
• Save for Later Items (for example, 5)

Imported Shop Attributes:

• Inventory Status (for example, Out of Stock)
• Cost of Goods Sold (for example, 12.99)

Imported Order Attributes:

• Payment Type (for example, Credit Card, Cash, Check)
• Credit Card Type (for example, Amex, Visa, MC)
• Store ID (for example, 1234)

View tags by using the TagBar plug-in

The TagBar plug-in allows you to view tags that are sent to Digital Analytics from a Digital Analytics page.

You can use the TagBar tool to ensure that the tags on a page are sending the appropriate values in the appropriate fields. Any tags not showing up in the TagBar could indicate a problem with the code or a JavaScript error that is preventing the tag from rendering. The plug-in is available in the Digital Analytics UI for Firefox, Safari, and IE browsers and an extension is available in the Chrome Web Store for Chrome browsers. For information, see Acoustic Digital Analytics TagBar.

To install the plug-in from our UI, select TagBar installation from the Admin section of the primary navigation menu. The TagBar Installation modal opens and prompts you to download and install the plug-in. After you install the plug-in, the Digital Analytics TagBar icon appears in your browser's toolbar. Open your website in a new browser window and click the Digital Analytics TagBar icon to open the TagBar frame where you analyze your website's tags.

Within the TagBar frame, all Digital Analytics tags on the current page are shown, including all the values set within the tag. The TagBar indicates whether those tags are pointed to the test environment (testdata.coremetrics.com) or the production environment (data.coremetrics.com) in parentheses next to the name of the tag.

The Action menu in the upper left corner lists the actions that you can take with the TagBar.

• Refresh Tag Display - updates the tags displayed in the TagBar.
• Copy Selected Text - copies any text that is selected within the TagBar to the clipboard.
• Show/Copy Page ID - displays the Page ID for the current page and copies the value to the clipboard.
• Open Tag Monitor - opens a new window to display the Tag Monitor, which records all tags sent to Digital Analytics in a list form, separated by lines to indicate tags sent from the same page.

  Tag Monitor logs the collection of all event-generated tags which are otherwise lost from the main TagBar display when a new HTTP load event occurs (such as a browser loading a new page). For example, a link click tag is sent when the visitor clicks a page anchor. This tag is only visible and recorded in the Tag Monitor window. Any other event within a page that executes new page navigation also is only visible and recorded in the Tag Monitor window.

You can also enable one of the following modes:

• Debug Mode - displays additional Acoustic-generated parameter data that is otherwise hidden, such as Page Start Time (st), Random (rnd), and any applicable (cj*) Client Managed 1st Party cookie parameters. This feature also excludes the display of certain Acoustic-generated or Event-generated Tags, such as the Link Click tag, Link Impression tag, and Form Action tag.
• Tag Audit Mode - checks tags and tag properties to ensure they are valid.

Track browser plug-in versions

With this tool, you can track the browser plug-in versions in your customers' browsers.

Our Browser Plug-in presently only works in Internet Explorer. The plug-in uses the Technical Properties tag to automatically collect the information from the first page of the visitor's session. To install, select the Browser Plug-In installation from the Admin section in the primary navigation menu.