After Acoustic™ Journey Analytics processes data for journey stages, you can view the report by clicking Journey stages > View. Data is available two days after you configure journey stages.
The Journey stages report shows progress towards stage targets and data about customer migrations across stages. You can use the report to determine whether your marketing campaigns are meeting your company's goals at each stage and moving customers though the lifecycle.
- Progress towards stage targets
The Progress towards stage targets bar graph shows baseline and target thresholds for each stage and the actual number of customers in each stage. If the actual number of customers in a stage is above the stage's baseline, the blue progress indicator shows the percent increase over the baseline. If the actual number of customers in a stage is below the stage's baseline, the red regress indicator shows the percent decrease below the baseline. For example, if the aware stage baseline is set to 100,000 customers, the target is set to 101,000, and there are 104,000 customers in the aware stage, the dark blue progress bar for the aware stage shows 104K 400% or (104,000-100,000)/(101,000-100,000).
Stage baselines and targets are defined when you configure stages by clicking Journey stages > Create.
- Stage migrations
Stage migrations shows the number of customers in each stage that are migrating to higher stages and regressing to lower stages during the report period. To get more details about a specific stage migration, click to fill the stage dot and expand the stage migration view.
In the expanded stage migration view, an "octopus" shows the number of customers that are migrating from the selected stage to every other stage. For example, if the "octopus" is showing the migration for the considering stage, one arm of the octopus shows the number of customers regressing to the aware stage, and three arms show the number of customers progressing to the deciding, succeeding, and loyal stages. For the selected stage, you can create a forward-migrating audience, create a backward-migrating audience, or see individual journeys by clicking Create a forward-migrating audience, Create a backward-migrating audience, or See individual journeys.
For a specific migration from the selected stage to another stage, you can create an audience or see individual journeys. To perform one of these actions, click to fill the stage migration dot on the corresponding arm of the octopus and then click Create an audience or See individual journeys.