Use the expanded view to see aggregate statistics on customer activity within each channel of a journey. The expanded view for each channel in a path shows all the types of events that users completed in the channel.
From the journey report manager, select a report. The Channel summary window opens and shows the top journey paths in the report. Each channel icon in each path represents a new user session in the path. For example, if a path contains four web channel icons, the users in the path had four web sessions.
You can see event data for any channel in any path in the report. To open the expanded view for a channel in a path, click the channel icon in the path. To open the expanded view for the first channel in the path, click Expanded view from the Actions menu of the path. The expanded view displays aggregate data for each event type in the selected channel.
For each event type in the channel, the report shows the total number of event completions and the percentage of the total journeys in the channel that contain that event. The following example shows aggregate data within the Web channel.
Note: The following examples include the Most traveled metric, which was removed from Analytics. You can ignore the metric in these examples.
In this example, 100% of the 64 journeys in this channel contain a cart purchase event. There were 64 total cart purchases, with an average of one cart purchase per journey.
Let's look at the product view event in this example. 88% of the 64 journeys in this channel contained a product view, meaning there were about 56 journeys that contained a product view. There were 109 total product views, which means that each journey contained an average of 1.9 (109 divided by 64) product views. Note that this average excludes any journeys in this channel that did not contain a product view.
If a journey path contains multiple user sessions, you can see the events associated with a user session by clicking the channel icon. The following image shows two examples of a path in which the third and fourth channels are selected. The first image shows that 67% of the users in the path had a cart purchase as the first event in their third user session, and the second image shows that 100% of the users in the path had a cart purchase as their first event in their fourth user session.