Most of your customers have one thing with them all day, every day. One thing they look at and check regularly – their cell phones. Using SMS messaging is a great way for you to know that you're connecting with your customers in the place they want the most. But after you send that SMS message, you know you need to understand how it performed to influence your future marketing decisions.
For example, last month, you sent multiple SMS messages and you're curious how those messages performed overall. You create an SMS report and set the date range to include only the last month. You are interested in seeing all of the SMS messages you sent, so you don't need to add any other filters. You go into your Link Performance table and see that there are definitely some links that performed better than others, and you wonder why. You see that your link to your "Best watch of the year!" SMS message that included a 20% off code performed much better than the link in your SMS message that said "Check out our watch series to track your fitness." Even though the link in both messages was the same, you discover that your first message resonated with your users more and incentive higher click rates. Through this, you learn more about your users and the messaging that appeals most to them.
To track links in Performance Insights
, you must use the link shortened provided by Acoustic Campaign
. Find more information on Acoustic Campaign
link shortening service here
To enable SMS reports, contact your customer service representative.