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Google Analytics event-type mapping details

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Joan McCarthy-Griffin
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Use this article as a reference for Acoustic Exchange and Google Analytics event type mapping.

Session based events

  • ibmcartAbandonment
  • ibmcartAbandonmentItem
  • ibmconversion
  • ibmabandonedConversion
  • ibmPageEntry
  • ibmPageExit

ibmcartPurchaseItem

 
Google attribute Acoustic Exchange attribute Attribute Type Acoustic Exchange mapper field Mapper Object Description
ti orderID string N/A google_ubx.googleToUBXCartPurchaseItemEvent N/A
tr orderTotal number
tt orderTax number
ts orderShipping number
cid interactionId string
cu currency string
pr<index>id productID string
pr<index>nm productName string
pr<index>ca category string
pr<index>va color string
pr<index>pr basePrice number
pr<index>qt quantity number

wroteReview

 
Google attribute Acoustic Exchange attribute Attribute Type Acoustic Exchange mapper field Mapper Object Description
pr1id productID string N/A google_ubx.googleToUBXProductReviewEvent

This event triggers when the Google event hitType eventAction is configured as the wroteReview event.
pr1nm productName string
pr1ca category string
pr1va color string
pr1pr basePrice number
pr1qt quantity number
dl productURL string
cid interactionID string
ev review string

providedRating

 
Google attribute Acoustic Exchange attribute Attribute Type Acoustic Exchange mapper field Mapper Object Description
pr1id productID string N/A google_ubx.googleToUBXProductRatingEvent

This event fires when the Google event hitType eventAction is configured as the providedRating event.
pr1nm productName string
pr1ca category string
pr1va color string
pr1pr basePrice number
pr1qt quantity number
dl productURL string
cid interactionID string
ev rating string

ibmelementvideoLaunched

 
Google attribute Acoustic Exchange attribute Attribute Type Acoustic Exchange mapper field Mapper Object Description
ec elementCategory string N/A google_ubx.googleToUBXVideoLaunchedEvent

This event fires when the Google event hitType eventAction is configured as the  ibmelementvideoLaunched event.
el elementId string
cid interactionId string

ibmelementvideoPaused

 
Google attribute UBX attribute Attribute Type Exchange mapper field Mapper Object Description
ec elementCategory string N/A google_ubx.googleToUBXVideoPausedEvent

This event fires when the Google event hitType eventAction is configured as the ibmelementvideoPaused event.
el elementId string
cid interactionId string

ibmelementvideoPlayed

 
Google attribute Acoustic Exchange attribute Attribute Type Acoustic Exchange mapper field Mapper Object Description
ec elementCategory string N/A google_ubx.googleToUBXVideoPlayedEvent N/A
el elementId string
cid interactionId string

ibmelementvideoComplete

 
Google attribute Acoustic Exchange attribute Attribute Type Acoustic Exchange mapper field Mapper Object Description
ec elementCategory string N/A google_ubx.googleToUBXVideoCompletedEvent N/A
el elementId string
cid interactionId string

ibmelementFormError

 
Google attribute Acoustic Exchange attribute Attribute Type Acoustic Exchange mapper field Mapper Object Description
ec elementCategory string N/A google_ubx.googleToUBXFormErrorEvent N/A
el elementId string
cid interactionId string

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