Use this article as a reference for Acoustic Exchange and Google Analytics event type mapping.
Session based events
ibmcartAbandonment
ibmcartAbandonmentItem
ibmconversion
ibmabandonedConversion
ibmPageEntry
ibmPageExit
ibmcartPurchaseItem
Google attribute |
Acoustic Exchange attribute |
Attribute Type |
Acoustic Exchange mapper field |
Mapper Object |
Description |
ti |
orderID |
string |
N/A |
google_ubx.googleToUBXCartPurchaseItemEvent |
N/A |
tr |
orderTotal |
number |
tt |
orderTax |
number |
ts |
orderShipping |
number |
cid |
interactionId |
string |
cu |
currency |
string |
pr<index>id |
productID |
string |
pr<index>nm |
productName |
string |
pr<index>ca |
category |
string |
pr<index>va |
color |
string |
pr<index>pr |
basePrice |
number |
pr<index>qt |
quantity |
number |
wroteReview
Google attribute |
Acoustic Exchange attribute |
Attribute Type |
Acoustic Exchange mapper field |
Mapper Object |
Description |
pr1id |
productID |
string |
N/A |
google_ubx.googleToUBXProductReviewEvent |
This event triggers when the Google event hitType eventAction is configured as the wroteReview event.
|
pr1nm |
productName |
string |
pr1ca |
category |
string |
pr1va |
color |
string |
pr1pr |
basePrice |
number |
pr1qt |
quantity |
number |
dl |
productURL |
string |
cid |
interactionID |
string |
ev |
review |
string |
providedRating
Google attribute |
Acoustic Exchange attribute |
Attribute Type |
Acoustic Exchange mapper field |
Mapper Object |
Description |
pr1id |
productID |
string |
N/A |
google_ubx.googleToUBXProductRatingEvent |
This event fires when the Google event hitType eventAction is configured as the providedRating event.
|
pr1nm |
productName |
string |
pr1ca |
category |
string |
pr1va |
color |
string |
pr1pr |
basePrice |
number |
pr1qt |
quantity |
number |
dl |
productURL |
string |
cid |
interactionID |
string |
ev |
rating |
string |
ibmelementvideoLaunched
Google attribute |
Acoustic Exchange attribute |
Attribute Type |
Acoustic Exchange mapper field |
Mapper Object |
Description |
ec |
elementCategory |
string |
N/A |
google_ubx.googleToUBXVideoLaunchedEvent |
This event fires when the Google event hitType eventAction is configured as the
ibmelementvideoLaunched event.
|
el |
elementId |
string |
cid |
interactionId |
string |
ibmelementvideoPaused
Google attribute |
UBX attribute |
Attribute Type |
Exchange mapper field |
Mapper Object |
Description |
ec |
elementCategory |
string |
N/A |
google_ubx.googleToUBXVideoPausedEvent |
This event fires when the Google event hitType eventAction is configured as the ibmelementvideoPaused event.
|
el |
elementId |
string |
cid |
interactionId |
string |
ibmelementvideoPlayed
Google attribute |
Acoustic Exchange attribute |
Attribute Type |
Acoustic Exchange mapper field |
Mapper Object |
Description |
ec |
elementCategory |
string |
N/A |
google_ubx.googleToUBXVideoPlayedEvent |
N/A |
el |
elementId |
string |
cid |
interactionId |
string |
ibmelementvideoComplete
Google attribute |
Acoustic Exchange attribute |
Attribute Type |
Acoustic Exchange mapper field |
Mapper Object |
Description |
ec |
elementCategory |
string |
N/A |
google_ubx.googleToUBXVideoCompletedEvent |
N/A |
el |
elementId |
string |
cid |
interactionId |
string |
ibmelementFormError
Google attribute |
Acoustic Exchange attribute |
Attribute Type |
Acoustic Exchange mapper field |
Mapper Object |
Description |
ec |
elementCategory |
string |
N/A |
google_ubx.googleToUBXFormErrorEvent |
N/A |
el |
elementId |
string |
cid |
interactionId |
string |
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