When you call the Exchange public APIs to register an endpoint and events with Exchange, you provide data that Exchange uses to display the endpoint in the user interface. Exchange uses the data that you provide to populate the Exchange user interface through which business users access Exchange.
When you register an endpoint with Exchange, you provide the name and brief description of your organization. Exchange uses information that you provide to display your endpoint in the Exchange user interface. Consider the best way to provide a concise, accurate description to Exchange users.
When you register events with Exchange, you provide the name and brief description of the event that you provide.