If your endpoint provides or accepts event data, your application must specify the various types of event data that your product or solution can manage.
Acoustic Exchange supports a diverse taxonomy of event types. The taxonomy is organized around several categories. Each category contains several related event types.
Each event type, including custom event types, defines various attributes. Each attribute provides a value that can be used to describe the event or the individual who initiated the event. The Acoustic Exchange event taxonomy recognizes the following types of attributes:
Recommended attributes. Acoustic recommends certain attributes for use with a particular event type, based on general business practice and the collective experience of Acoustic Exchange users. Each event type contains one or more recommended attributes. For example, the attribute subjectLine is a recommended attribute for the Email Open event type.
General attributes. A general attribute describes a characteristic that is not typically associated with a particular event type. For example, the general attribute deviceType might be useful for several different types of events.
Custom attributes. If the recommended or general event types in the taxonomy do not meet your needs, you can define a custom event that accepts data that your business systems can provide or accept. A custom attribute is available only in the event type in which you create it.