You can use Acoustic Exchange to exchange audience data between software products that are registered as endpoints in your Acoustic Exchange account.

Acoustic Exchange defines an audience as a collection of attributes and IDs that identify and describe individuals and their behavior in various channels. Through audience sharing, you can use a data segmentation product to define a target audience and then make the results available in another product where you can act upon the data.

In Acoustic Exchange, products that provide audience data are referred to as audience sources. Products that receive audience data are referred to as audience destinations. To share audience data between the source and the destination, you must register each product as an endpoint in your Acoustic Exchange account. It is important to note that a single endpoint cannot be both an audience source and destination.

Only products that have successfully integrated with Acoustic Exchange as an Acoustic Exchange partner are available for registration as an endpoint.

In the audience source, use data segmentation to define a target audience. This audience becomes visible as a source audience in Acoustic Exchange.

In the audience destination, define a destination audience.The destination endpoint might provide an interface or process to prepare a data store to accept the audience data. Depending on the data store permissions, you can create a new destination audience when you share an audience, or modify an existing one.

In Acoustic Exchange, specify the source audience data to share, where and how to add the data to the destination, and when to begin sharing. You can schedule audience sharing to begin immediately, at a later time, or repeatedly according to a schedule.