Acoustic Exchange endpoints connect with Acoustic Exchange through RESTful APIs. Endpoints call or implement Acoustic Exchange APIs depending on how the endpoint provides or consumes audience data.

Acoustic Exchange refers to the exchange of audience data between endpoints through Acoustic Exchange as data syndication. As an endpoint provider, you can use the Acoustic Exchange Integration Manager to declare a syndication type when you define the Acoustic Exchange application on which your Acoustic Exchange endpoint is based. After completing the process to be an approved Acoustic Exchange endpoint, you can exchange audience data through Acoustic Exchange by implementing APIs that Acoustic Exchange can call, or by calling various APIs that are hosted by Acoustic Exchange.

All API requests to Acoustic Exchange require that the request header include an authorization bearer that is a customer-supplied authentication key. Providing the authentication key verifies the connection between a specific Acoustic Exchange user account and a user account in the endpoint application. As part of its Click to Connect endpoint registration, Acoustic Exchange supports two ways for users to provide their authentication credentials.