When Acoustic Exchange users share audience data, Acoustic Exchange can modify a destination audience in several ways. Audience consumer endpoints must specify the methods that they support.
When Acoustic Exchange business users share audiences, the Acoustic Exchange user interface presents an audience sharing wizard that gives the Acoustic Exchange user the following options to add source audience data to a destination audience.
- Add new records. Acoustic Exchange adds audience data to the specified destination audience, either as a new audience or by adding the records to existing records in the destination audience.
- Replace existing records. Acoustic Exchange replaces all existing data in the destination audience with new audience data from the source audience.
- Remove existing records. Acoustic Exchange removes existing records that match the shared records. Acoustic Exchange matches records based on the value of the identifier specified in the record.
The destination audience is a segment of a database that is maintained in your business systems. As an audience consumer, you must indicate the degree to which you allow Acoustic Exchange to modify records on the database by indicating which of the audience delivery options you support. Use the Integration Manager to make that choice.
When you edit your application in the Integration Manager, the Specify syndication types section provides options to indicate how you want to consume audience data and metadata. In the Audience Consumer quadrant, you specify support for the Add, Replace, or Remove options to update destination audience records. You can select any or all of the options, depending on how much database control you allow.
The options that you select in the Integration Manager determine the options that Acoustic Exchange enables for Acoustic Exchange business users in the audience sharing wizard. For example, if you want to allow Acoustic Exchange users to only add or delete audience records (not update), select only the Add and Remove options in Integration Manager. In the audience sharing wizard, Acoustic Exchange disables the Replace option.
The Integration Manager also gives you an option to specify the default audience sharing action that Acoustic Exchange enables for business users. The Add option is preselected in the Integration Manager, but you can change this selection.
When Acoustic Exchange users create a new destination audience, Acoustic Exchange always enables the Add option.