Acoustic Exchange provides a graphical interface for users to search for appropriate audiences, review audience descriptions, and specify how and when to share audience data.
Acoustic Exchange gets the details about the audience by making an API call to the URL that was specified when the endpoint was registered.
In Acoustic Exchange, users specify how to share audiences as follows.
- Select an audience. Users search for and select an audience that provides identifiers and attributes that are best suited to achieving a business objective.
- Select a destination. Users select a destination endpoint. Each user can see only the endpoints that are registered with Acoustic Exchange on behalf of their Acoustic Exchange user account.
- Map identities and attributes. Users map identities and attributes that are present in the source audience to corresponding data that is used in the destination endpoint.
- Share the audience. Users can share the audience immediately, schedule sharing for later, or schedule sharing on a recurring basis. Users can also indicate how Acoustic Exchange modifies the destination audience. Acoustic Exchange can add records to a new or existing database, replace records in an existing database, or remove specific records from the destination database.