Acoustic Exchange Users: Business users like you who act in Acoustic Exchange to exchange audience and event data between independent products and solutions that they own or license.

Acoustic Exchange users register source and destination endpoints for use in their Acoustic Exchange accounts.

Acoustic Exchange users must be registered users of the products or solutions that appear as Acoustic Exchange endpoints.

Users select source endpoints as an event or audience source.

Users select the destination endpoint as the event or audience destination.

Event and audience data begins to flow from source to destination endpoints.

For audience sharing, Acoustic Exchange users can specify how to map audience data between endpoints, when to schedule audience sharing, and how to add audience data to the destination database.

Source: A product or solution that generates event or audience data and passes the data to Acoustic Exchange.

Destination: A product or solution that consumes event or audience data that is generated by a Source endpoint.