Data segmentation products that have integrated as an Acoustic Exchange Partner can make audience data available through Acoustic Exchange as a source audience. The exact methods for defining the source audience depend on the segmentation product.

The source product makes source audiences available to Acoustic Exchange through a series of API (application programming interface) calls. The connection between the source product and Acoustic Exchange is implemented in advance during the integration with Acoustic Exchange.

The source audience contains records that describe the selected members of the audience. The source audience provides the following types of data.

Each audience also contains data that describes the source audience as a whole, including the identifiers and audience attributes it supports. This data is referred to as metadata. Acoustic Exchange uses metadata provided in the source audience to describe the audience and the source of the audience in the Acoustic Exchange interface.

Obligations as an audience source

Acoustic Exchange endpoints that provide audience data are referred to as audience sources.

When you register an audience source endpoint on behalf of an Acoustic Exchange user account, you must indicate that the endpoint provides audience data. You also specify at least one unique identifier that can be used to identify individual members of the audience. You can also specify other descriptive attributes that the audience contains.

After you complete endpoint registration, the endpoint appears in the Acoustic Exchange interface and is identified as an audience source. The identifiers and attributes are also available in the Acoustic Exchange interface. When users share audiences, they can use the Acoustic Exchange interface to map identifiers and attributes in the source audience to corresponding attributes in the destination audience.