What is in the Facebook user interface?
Use the following layouts to view details about your various advertisements and audiences.
Within the Audiences layout, users can view audiences that are in Social Audiences, filter, and select for deletion.
The Audience layout lists your audiences that are in Social Audiences, Type, Name, Account, and size. You can view multiple Audiences and multi-delete.
The main Campaign page allows the user to see details on the campaign's performance.
The Campaign layout lists your Social Audience Campaigns Status, Name, Account, Reach, and more. You can view multiple Campaigns and multi-delete.
Use the toggle button to change the status of the campaign. You can manage the campaign by Pausing or Deleting. All details specific to this campaign are displayed at the Ad Set level. Data such as expenditures for all Facebook campaigns that are tied to this ad account are displayed in the Ads section. Details show Delivery, Objective, Spend Amount, Impressions, Results, and Placements.
You use the History page to view tracking information that is associated with an audience. Customers can see how many people flow to Facebook through Social Audiences. Customers can also view producer and segment information, the timing of a run, and if email addresses were added or removed from an audience.
You can view metrics on your Social Audience campaigns by using dashboards. View clicks, impressions, and results. Go to the Metrics tab to view your dashboard. Click into metrics to view more detail. When you are selecting a specific line, graphs display on the right side with more information about that specific campaign. Also, by selecting the dots on the main graph, you can see on the right column results that compare Facebook and Twitter.
What are Facebook audiences?
Facebook Audiences are marketing segments that you target with your ads. Facebook audiences are categorized as either Custom or Lookalike.
You can use the audiences in Facebook to target specific people with your ads so that you ensure you reach the correct people who are most likely to respond.
Custom Audiences are a Facebook targeting solution that allows a marketer to match CRM data to user profiles. Social Audiences allows marketers to securely match their data within Acoustic Campaign to a Facebook Custom Audience.
By using a lookalike audience, you can reach new people who are likely to be interested in your business because they are similar to existing customers. The audiences can be optimized for reach (uppermost 5% of users that match) or similarity (uppermost 1% of users that match). A lookalike audience is a known set of customers that is sent to Facebook. Facebook finds other people to target who look like the known audience. You can use lookalike audiences to increase your database size and reach more people. Facebook has information such as customer likes and shares and uses this information to find sets of customers that look like them. A lookalike can be created only when it becomes available and when an audience reaches a certain size.
Note: If the Facebook audience size is smaller than 1000, you cannot create a lookalike audience. If an audience is smaller than 1000, the number of matches displayed in Social Audiences will be 0 which is to preserve user privacy.
Create an audience for Facebook
You can create an audience specifically for Facebook to reach the correct people with your marketing campaigns.
- In Acoustic Campaign Social Audiences, select Audiences > Create an audience.
- Click Accounts and select the account that you want the audience to reach in Facebook.
- Select an option to share your audience among Facebook ad accounts.
- Select your Custom audience data origin.
- Enter a name and description for the audience.
- Select Create a new source audience or Choose an existing source audience.
- Click Next.
- Select a Producer. All producers that are available from Exchange are displayed in the drop-down.
- Select a Source audience.
- Select a Segment. Only data that is specified as Public in the source system is available through Acoustic Exchange for syndication.
- Choose your identifier(s).
- Select your attributes for Facebook multi-key. This is optional.
- Choose to Add new records or Replace existing records.
- Click Next.
- Select how you want to Share audience.
- Click Complete.
Create a lookalike audience for Facebook
Creating a lookalike audience allows you to reach new people that share similar interests, demographics, or engagement patterns with your existing customers.
Complete the following steps to create a lookalike audience for Facebook:
- From the top menu pane, select Audiences.
- Select Create a lookalike audience.
Give the audience an appropriate name and description.
- Choose the Source country.
- Select the audience Similarity percentage by adjusting the sliding scale.
Note: The left side of the scale is Similarity and right side of the scale is Size. This sliding scale uses a Facebook algorithm that you can use to adjust the extent of that similarity based on what you want to find more or less of (similarity or size).
Facebook multi-key attributes to audiences
Social Audiences offers the option to add multi-key attributes to Facebook audiences so that you can target audiences more effectively.
When configuring your Facebook audience select your source attribute and matching destination attribute.
Note: You must have a source audience selected to select multi-key attributes.
Select more than one set of attributes if needed. Complete the Facebook audience set up as required.
Find more information about Facebook multi-key matching here. Hashing does not occur in Social Audiences. Email addresses are securely hashed within Acoustic Exchange before they are submitted to Facebook through an API.
Multi-key attributes are optional. When using multiple identifiers additional charges may apply.
Create an audience by using an existing source, such as a Facebook audience
- In Social Audiences, select Audiences > Create an Audience.
- Click the Accounts option for a list of accounts to display. Select the account that you want the audience to reach in Facebook.
- Enter a name and description for the audience.
- Select Use an existing source audience.
- Click Next. Your audience is created.
- Select your audience and click Complete.
Facebook terms of service and Social Audiences
Recently, Facebook made updates to their privacy requirements. These changes include accepting their new terms of service, account verification, and audience origins.
Updated Custom Audiences Terms
Facebook updated their Custom Audience terms. You need to view and accept Facebook’s new terms to use Custom Audiences within Social Audiences. We added notifications in the Social Audiences to inform you when your accounts have not accepted the terms.
You can view Facebook’s new terms.
You need to accept these terms within all your linked Facebook accounts.
To view your account’s status, go to Social Audiences Settings.
Facebook now requires users to re-authenticate all linked applications, in this case Social Audiences every 90 days. We added notifications in the Social Audiences to inform you when your accounts require re-authentication.
Audience Data Origin
Facebook now requires users to identify the source of an audience used within a campaign. We added the ability to select this when configuring your audiences.
For audiences created before this update, we set the default audience data origin to customers and partners. You can change the origin by selecting previously created audiences and editing the source.
You can read Facebook’s documentation on these changes.
Are email addresses shared with Facebook?
Email addresses are securely hashed within Acoustic Exchange before they are submitted to Facebook through an API. Facebook extensively documents privacy and information security practices that are related to Active Audiences and is available through Facebook.