Email insights allow you to track and analyze advanced statistics for your email campaigns. With analytics tracking, you create campaigns to organize your email templates. After the tracking code is added to your template, the data updates every 24 hours.
Before you can track emails, you'll need to add the tracking code.
The Analytics Dashboard contains the following sections:
- Campaign Overview: the engagement rates and the open rates by device type for all of your campaigns.
- Device Analytics: which devices recipients are using to open your emails.
- Analytics Campaigns: information about existing analytics campaigns.
- New Campaign: creates a new analytics campaign.
When viewing analytics on a campaign, email insights show only the specific data for that campaign (Engagement Summary, Device Analytics). The Campaign Overview shows a summary of different performance statistics across all of your Email Insights campaigns.
You can use email insights to track your emails and get reporting data from them to fully understand the success of each email you send. Once a tracking code is added to an email template, it will begin recording stats any time the tracking code is rendered. Common causes of the tracking code being rendered include:
- Test emails being sent
- The "Preview" screen for the template being accessed in the Acoustic Campaign. (This counts as 1 open.)
- An Email Preview test for the template being created within email insights. A preview test will generate approximately 30 opens for an email.
In the Engagement Summary, a pie chart displays the percentage of all opens for each engagement level. Engagement levels are defined as:
- Read: Read email for more than 8 seconds.
- Skimmed: Read email for 2-7 seconds.
- Glanced: Fewer than 2 seconds.
Note: Due to the way email insights receive data, it is possible that the read time and the Engagement Category might not match. We recommend using the Read Time information.
Open rate is the percentage of all opens for each device category. The spark chart below the percentage number displays the trend of opens during the specified date range.
These categories are defined as:
- Mobile: The percentage of email opens with a smartphone or tablet.
- Desktop: The percentage of email opens that use installed software on a Mac or PC. Email addresses from various service providers can be viewed in desktop clients that use IMAP or POP.
- WebMail: The percentage of email opens that use a web browser and a client that generally provides free email services to the public, such as Gmail or Outlook.
The Device Analytics page displays results for a particular analytics campaign.
- Clicking Edit Campaign enables you to add or remove templates from this campaign.
When a template is removed, email insights also remove the tracking code from this email template.
- Clicking Suspend Campaign stops data from being recorded. Existing statistics and results are preserved.
The Table view (default) displays a list of all email clients that are used by your recipients to open an email from your campaign.
- When Show Client Details is set to Off - only the top-level client displays. (Outlook, Gmail, and so on)
- When Show Client Details is set to On - the top-level clients and different versions of that client will display.
The highlighted row indicates the top-level client (Apple iPhone, Gmail, and so on). The detailed email open statistics display below the top-level client.
The Bar Chart displays email opens for all top-level clients that are used by recipients to open an email from your campaign.
The Trend Chart displays the change in usage of mobile, desktop, and webmail clients for a specific date range.
- The percentage of email opens by each device type is displayed with each bar in the chart.
- By looking at each category, you can easily visualize if your open rates for each category are declining or increasing.
Email pixel limits
For most emails, these limits will never be reached. If your email is long, the bottom part of your email might be missing. The email gets cut off if the length exceeds 3000-5000px (depending on the client). You can either run a retest if the length does not exceed the pixel limit or reduce the length of the email and then retest to prevent the cutoffs from occurring.