Email Insights Analytics allows you to track and analyze advanced statistics for your email campaigns. With analytics tracking, you create campaigns to organize your email templates. After the tracking code is added to your template, Email Insights Analytics data updates every 24 hours.
Email template types
- For shared email templates, when an email template is added to a campaign, Email Insights automatically adds a special tracking code inside of the email template to collect these statistics.
- For email templates in private folders, you must add the tracking code manually.
After the tracking code is added to your template, be sure to retest your template to ensure that the tracking code does not create any conflicts with your existing HTML and CSS.
The Analytics Dashboard contains the following sections:
- Campaign Overview: Shows the engagement rates and the open rates by device type for all of your campaigns.
- Device Analytics: Shows which devices recipients are using to open your emails.
- Analytics Campaigns: Provides information about existing analytics campaigns.
- New Campaign: Creates a new analytics campaign.
When viewing the analytics on a specific campaign, Email Insights shows only the specific data for that campaign (Engagement Summary, Device Analytics).
The Campaign Overview shows a summary of different performance statistics across all of your Email Insights campaigns.
In the Engagement Summary, a pie chart displays the percentage of all opens for each engagement level. Engagement levels are defined as:
- Read: Recipient reads email for more than 8 seconds.
- Skimmed: 2 or more seconds, but less than 8 seconds.
- Glanced: Less than 2 seconds.
Open rate is the percentage of all opens for each device category. The spark chart below the percentage number displays the trend of opens during the specified date range.
These categories are defined as:
- Mobile: The percentage of email opens by using a smartphone or tablet, such as iPhone, Android, BlackBerry, iPad, or Kindle.
- Desktop: The percentage of email opens that use installed software on a Mac or Windows™ PC. Email addresses from various service providers (corporate, business domains or free services) can be viewed in desktop clients that use IMAP or POP. This includes Outlook, Lotus Notes®, Apple Mail, and Thunderbird.
- WebMail: The percentage of email opens that use a web browser (Internet Explorer, Firefox, Chrome, Safari, and so on) and a client that generally provides free email services to the public, such as Gmail, Outlook.com, Yahoo!, and AOL.
The Device Analytics page displays results for a particular analytics campaign.
- Clicking Edit Campaign enables you to add or remove templates from this campaign.
When a template is removed, Email Insights also removes the tracking code from this email template.
- Clicking Suspend Campaign shuts down your campaign. Your statistics and results are preserved, but no new results are recorded.
The Device Analytics reports were redesigned to let you analyze your data in the following ways:
The Table view (default) displays a list of all email clients that are used by your recipients to open email from your campaign.
- When Show Client Details is set to Off - only the top-level client displays. (Outlook, Gmail, and so on)
- When Show Client Details is set to On - the top-level clients and different version of that client will display.
The highlighted row indicates the top-level client (Apple iPhone, Gmail, and so on). The detailed email open statistics display below the top-level client.
The Bar Chart displays email opens for all top-level clients that are used by recipients to open email from your campaign.
The Trend Chart displays the change in usage of mobile, desktop, and web mail clients for a specific date range.
- The percentage of email opens by each device type are displayed with each bar in the chart.
- By looking at each category, you can easily visualize if your open rates for each category are declining or increasing.