Web Tracking can be configured to track ROI conversions, where you can assign an item and it's conversion worth to an event. Web Tracking is a tool that tracks visits and behaviors on your internal hosted landing pages and your external web pages. It allows you to track a contact's behavior as they navigate through your sites, recording actions like visits, hyperlink clicks, document downloads and media plays.
The Web Tracking queries cannot be set up to search for activities that occurred within a specified number of hours. The minimum search range is within the last day.