There are two places where the Google Analytics parameters can be defined in Campaign:
- The default Append String is defined in Settings > Administration > Organization Settings > Integrations
- The mailing specific parameter
=%%WA_MAILINGLEVEL_CODE%%
can be included at the time of sending from the send screen.
The default append string includes four parameters:
utm_source=SilverpopMailing
utm_medium=email
utm_campaign=%%MAILING_NAME%%
utm_content=%%WA_MAILINGLEVEL_CODE%%
For example:
utm_source=SilverpopMailing&utm_medium=email&utm_campaign=%%MAILING_NAME%%&utm_content=%%WA_MAILINGLEVEL_CODE%%
Each of the parameters can be manually changed in the Organization Settings. You can replace Mailing
or %%MAILING_NAME%%
with any other text value or personalized value for example. Use the Personalization menu to review the different data fields that can be inserted in a Hyperlink URL.
For more information, see the Google Analytics Help page.
Customization
- Campaign Source (
utm_source
) - Useutm_source
to identify a search engine, newsletter name, or another source. For example,utm_source=google
. - Campaign Medium (
utm_medium
) - Useutm_medium
to identify a medium such as an email or cost-per-click. For example,utm_medium=cpc
. - Campaign Term (
utm_term
) - Used for paid search. Useutm_term
to note the keywords for an ad. For example:utm_term=running+shoes
. - Campaign Content (
utm_content
) - Used for A/B testing and content-targeted ads. Useutm_content
to differentiate ads or links that point to the same URL. For example,utm_content =logolink or utm_content=textlink
. - Campaign Name (
utm_campaign
) - Used for keyword analysis. Useutm_campaign
to identify a specific product promotion or strategic campaign. For example,utm_campaign=spring_sale
.
In other words, you can add one more parameter to the default append string. For example,
utm_source=WCAMailing&utm_medium=email&utm_campaign=%%MAILING_NAME%%&utm_content=%%WA_MAILINGLEVEL_CODE%%&utm_term=
Note: When you create landing pages, it is necessary to enable Google Analytics web tracking on an individual site basis. You can do this by going to Site Settings > Optional Site Settings.
After this option is enabled on landing pages, all activity on your landing page is tracked and fed back to your Google Analytics account.