Read through the following topic to understand how the append string works and how to customize it.
Overview
There are two places where the Google Analytics parameters can be defined in Acoustic Campaign:
- The default Append String is defined in Settings > Organization Settings > Integrations
- The Mailing Specific Parameter
=%%WA_MAILINGLEVEL_CODE%%
can be included at time of send from the Send screen.
The default Append String includes four parameters:
utm_source=SilverpopMailing
utm_medium=email
utm_campaign=%%MAILING_NAME%%
utm_content=%%WA_MAILINGLEVEL_CODE%%
For
example:
utm_source=SilverpopMailing&utm_medium=email&utm_campaign=%%MAILING_NAME%%&utm_content=%%WA_MAILINGLEVEL_CODE%%
Each of the parameters can be manually changed in the Organization Settings. You can replace
Mailing
or %%MAILING_NAME%%
with any other text value or
personalized value for example. Use the Personalization menu to review the different data fields
that can be inserted in a Hyperlink URL.
For more information, see the Google Analytics Help page.
Customization
You can include five parameters in the append string:
- Campaign Source (
utm_source
) - Useutm_source
to identify a search engine, newsletter name, or other source. For example,utm_source=google
. - Campaign Medium (
utm_medium
) - Useutm_medium
to identify a medium such as email or cost-per-click. For example,utm_medium=cpc
. - Campaign Term (
utm_term
) - Used for paid search. Useutm_term
to note the keywords for an ad. For example:utm_term=running+shoes
. - Campaign Content (
utm_content
) - Used for A/B testing and content-targeted ads. Useutm_content
to differentiate ads or links that point to the same URL. For example,utm_content =logolink or utm_content=textlink
. - Campaign Name (
utm_campaign
) - Used for keyword analysis. Useutm_campaign
to identify a specific product promotion or strategic campaign. For example,utm_campaign=spring_sale
.
In other words, you can add one more parameter to the Default Append String. For example,
utm_source=WCAMailing&utm_medium=email&utm_campaign=%%MAILING_NAME%%&utm_content=%%WA_MAILINGLEVEL_CODE%%&utm_term=
Important: When you create Landing Pages, it is necessary to enable Google Analytics
Web Tracking on an individual site basis. You can do this by going to Site Settings > Optional Site Settings.
After this option is enabled on your Landing Page, all activity on your landing page is tracked and fed back to your Google Analytics account.
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