There are two places where the Google Analytics parameters can be defined in Acoustic Campaign:

1. The default Append String is defined in Settings > Organization Settings > Integrations
2. The Mailing Specific Parameter =%%WA_MAILINGLEVEL_CODE%% can be included at time of send from the Send screen.

• utm_source=SilverpopMailing
• utm_medium=email
• utm_campaign=%%MAILING_NAME%%
• utm_content=%%WA_MAILINGLEVEL_CODE%%

For example:

utm_source=SilverpopMailing&utm_medium=email&utm_campaign=%%MAILING_NAME%%&utm_content=%%WA_MAILINGLEVEL_CODE%%

You can include five parameters in the append string:

1. Campaign Source (utm_source) - Use utm_source to identify a search engine, newsletter name, or other source. For example, utm_source=google.
2. Campaign Medium (utm_medium) - Use utm_medium to identify a medium such as email or cost-per-click. For example, utm_medium=cpc.
3. Campaign Term (utm_term) - Used for paid search. Use utm_term to note the keywords for an ad. For example: utm_term=running+shoes.
4. Campaign Content (utm_content) - Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL. For example, utm_content =logolink or utm_content=textlink.
5. Campaign Name (utm_campaign) - Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign. For example, utm_campaign=spring_sale.

In other words, you can add one more parameter to the Default Append String. For example,

utm_source=WCAMailing&utm_medium=email&utm_campaign=%%MAILING_NAME%%&utm_content=%%WA_MAILINGLEVEL_CODE%%&utm_term=

Important: When you create Landing Pages, it is necessary to enable Google Analytics Web Tracking on an individual site basis. You can do this by going to Site Settings > Optional Site Settings.