When you use Export Tracking Data, you choose whether to include Column or Field data in the export. However, the resulting file has only column headers for the database fields and contains no data from those fields.
When you export tracking data from Acoustic Campaign, you can choose different metrics to export, such as Sent, Opened, Clicked. Each metric generates a separate report file. You can choose to make column data available to the report. However, column data is pulled in by only specific reports and is present only if a qualified circumstance occurs that allows the data to appear For example, the clickthrough export includes field data. But, if a link was clicked in the email, contact data appears only on the clickthrough report.