Multimedia event type

Multimedia event type identifies a click on a media link type inserted in your landing page or through a custom script on a link for an external domain.

Multimedia event type can be used for the following:

In Scoring for Behavioral Scoring
In Contact Insight® Actions for a 'Played Media' event

On an external site, you can add a javascript event to a media player on your web site. The function needs to be called from the player state play() function.

<script type='text/javascript'>
var
ewt.track({name:'played video',type:'multimedia'});
</script>

For a meta-tag implementation, you can use : <meta name='com.goacoustic.pagename' content='Home Page' />

As a passed URL variable, you can use http://www.goacoustic.com/index.html?vpagename=Home%20Page

In Acoustic Campaign landing pages multimedia plays are not tracked in internal landing pages and web sites. However page views are tracked.

Web tracking events

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Web tracking events

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