A Scoring model is a tool that helps you use contact data and then segment and define your ideal buyer by strategically scoring leads based on criteria such as Budget, Authority, Need and Timeline (BANT) and demographics like state, company size, revenue size, etc. Watson™Campaign Automation gives you the flexibility to create a Scoring model that will best match your unique criteria of prospects likely to convert.

In some cases, when you log in to Acoustic Campaign, you would be able to create the scoring model, but not see them. In such scenarios, if you do not see Scoring listed in the navigation bar, then it is not enabled for your organization. Contact the client support to have the scoring enabled.