Push notifications report
The push notifications report displays metrics about mobile app message behaviors and universal behavior events. You can run the report for one or more applications and filter by event, campaign, mailingId, and date range.
Note: The push notification report is stand-alone and not integrated with other Campaign reporting features such as scheduled reports.
Access the push notifications report
- Go to Reports > Reports (classic) > Report center, and open the Mobile reports push notifications.
- If you are running the report for the first time or no applications were selected in earlier reporting sessions, the Applications window opens. Select the applications you want to include in the report and click OK. The report opens for the selected applications.
- If you had selected applications in an earlier reporting session, the report appears for the selected applications. You can change selected applications by clicking the Application(s) link in the report. The Applications window opens. Select applications that you want to include in the report and click OK.
- Select the following filter criteria to sort the report.
- Events: You can sort events by Application, Pushes, Simple notification, Inbox, Inbox messageInApp, and InApp message.
- Campaigns: You can view reports for a single push campaign by selecting it by name or view the aggregation of all campaigns by selecting"-". Only campaigns that send pushes within the selected date range are shown. If no campaigns are visible, modify the date range to encompass at least one date when push notifications were sent.
- mailingId: MailingId provides an additional filter that is more specific than the campaign name. You can select a mailingId to narrow the data within a campaign name, or you can directly use the mailingId and not select a campaign name.
Note: mailingId is not an attribute that is present for API pushes. You must use the campaign name in reporting to inspect API push sends and notification actions.
- Date range: You can sort by date range. The default view is a week before the current date.
- The report displays a color-coded box under the main chart for each App Key. You can hover your mouse anywhere in the chart to display a summary. The summary is broken down into 15-minute intervals.
- To export the report, click the hamburger menu at the upper right of the chart. The menu displays image and spreadsheet export options.
Push notifications report metrics
Event | Description | Same or unique | |
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Application | Same for all campaigns | ||
Installs | The number of devices that installed the mobile app. | ||
Uninstalls | The number of devices that uninstalled the mobile app. | ||
Sessions | The number of times that users bring the app to the foreground to start a new session. Sessions expire based on sessionTimeout in MceConfig.json. |
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Notifications |
Filter to a campaign and/or a mailingId. |
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Simple notifications sent | The number of simple notifications sent to the mobile provider (APNS, FCM). | ||
Simple notifications dropped | The simple notification was not sent to the mobile provider (APNS, FCM). This issue could be caused by registration errors resulting in no provider token or invalid application credentials. | ||
Simple notifications failed | The simple notification resulted in a failed error returned by the provider. This issue could be caused by uninstalling the application on a mobile device or an invalid provider token. | ||
Simple notification expired | The simple notification was not sent within the default time period of 24 hours, or as configured per organization. | ||
Simple notification received |
The number of simple notifications received by the mobile provider (APNS, FCM). |
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Inbox messages sent | The number of inbox messages sent. This number includes messages sent to devices that disabled push notifications. | ||
InApp messages sent |
The number of InApp messages sent. This number includes messages sent to devices that disabled push notifications. |
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Simple notification actions |
Filter to a campaign and/or a mailingId. |
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All actions | The total number of actions taken as a result of push notifications. The number includes app open clicks, URL clicks, and phone number clicks. | ||
App opens | The number of times that users click on a simple notification to trigger the "openApp" action. | ||
URL clicks | The number of times that users click on a simple notification to trigger the "URL" action. | ||
Phone number clicks | The number of times that users click on a simple notification to trigger the "dial" action. | ||
Inbox message opens | The number of times that users click on a simple notification to trigger the "openInboxMessage" action. | ||
Inbox message |
Filter to a campaign and/or a mailingId. |
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Inbox message opens | The number of times that users open a message in the inbox (either by clicking a simple notification or navigating to the message from the inbox). | ||
URL clicks | The number of times that users click in an inbox message to trigger the "URL" action. | ||
Phone number clicks | The number of times that users click in an inbox message to trigger the "dial" action. | ||
InApp message |
Filter to a campaign and/or a mailingId. |
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InApp message views |
The number of times an InApp message has been viewed by users. |
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URL clicks |
The number of times users click in an InApp message to trigger the "URL" action. |
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Certified notifications | Filter to a campaign and/or a mailingId. | ||
All notifications |
The number of certified notifications delivered. This number includes notifications delivered to devices that disabled push notifications. |
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Delivered by APNs/FCM |
The number of certified notifications delivered by APNs/FCM providers. |
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Delivered by server sync |
The number of certified notifications delivered by server sync after they failed to deliver through the APNs/FCM providers. |
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Data only delivered by APNs/FCM |
The number of certified data-only notifications that were delivered by APNs/FCM providers. |
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Data only delivered by server sync |
The number of certified data-only notifications that were delivered by server sync after they failed to deliver through the APNs/FCM providers. |
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Not delivered - expired |
The number of certified notifications that were not delivered because the certification duration set for the notification expired. |
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Not delivered - disabled on device |
The number of certified notifications that were not delivered due to devices that disabled push notifications. |
Note: Report data for the InApp message view for iOS applications require iOS SDK 3.85.