Add web tracking code to a website – Acoustic Help Center

What web tracking code does

Generates the visitor key (known as the WebSyncID), which is a unique identifier for each visitor to your tracked sites.
Stores the WebSyncID in a first-party web browser cookie.
Records web page visits, clicks, and other events.
Automatically rewrites URLs to include tracking identifiers when a visitor clicks from one tracked website to another.

Add web tracking code to your site

Before you add the web tracking code to your external site, an organization administrator will need to perform these steps:

Go to Settings > Administration > Organization settings.
Click to expand Web Tracking Setting, scroll down to the Web Tracking Code section.
Click Add in qualified domains.
Enter the domain in the Domain Name field. Click Save.
You need to copy two pieces of code.
1. Web tracking meta tag: This tag identifies the domains that are as qualified domains. This code must be placed between the <head></head> tags of your web pages.
2. Web tracking code: This places the web tracking cookie that inserts the first-party web cookie. This code must above the closing </body> tag.

Make sure to add your www and non-www versions of your domains (for example, citycool.com and www.citycool.com).

If your site uses Secure Socket Layer

If your site uses Secure Socket Layer, use the SSL version of the web tracking script.

To add code to Site to Support Secure Socket Layer (SSL), you will need to replace the applicable domain portion only with the appropriate secure URL for your organization's pod.

Open your browser and go to your website.
Open the source view on your web page.
Paste the web tracking code into your web page's HTML header (or footer) tags.

You can add a code to site to support Secure Socket Layer (SSL). For example, if your organization is on pod 5, you could replace the domain portion of the web tracking Code with the secure URL for pdd 5 only. For more information, refer to the following Secure URLs and associated pods table.

What to do next

Pod URL
Pod 1https://www.sc.pages01.net/lp/static/js/iMAWebCookie.js
Pod 2https://www.sc.pages02.net/lp/static/js/iMAWebCookie.js
Pod 3https://www.sc.pages03.net/lp/static/js/iMAWebCookie.js
Pod 4https://www.sc.pages04.net/lp/static/js/iMAWebCookie.js
Pod 5https://www.sc.pages05.net/lp/static/js/iMAWebCookie.js
Pod 6https://www.sc.pages06.net/lp/static/js/iMAWebCookie.js
Pod 7https://www.sc.pages07.net/lp/static/js/iMAWebCookie.js
Pod 8https://www.sc.pages08.net/lp/static/js/iMAWebCookie.js
Pod 9https://www.sc.pages09.net/lp/static/js/iMAWebCookie.js
Pod Ahttps://www.sc.pagesA.net/lp/static/js/iMAWebCookie.js

Note: If you are using Google Analytics and want to place the web tracking code in the <head> tag, then make sure the web tracking code is above the Google Analytics code.

Subdomains

When you are tracking external websites one thing to consider is the transition of the tracking metrics from a parent domain to a subdomain. When your external site contains subdomains, you must ensure that subdomains are accounted for when you qualify a domain in the web tracking settings of your organizations account. For example, if you have a subdomain such as sales.citycool.com, make sure it is included in Settings > Administration > Organization settings > Web tracking settings.

Add the recipient ID to an external web page

Complete the following steps to add the recipient ID to an external web page.

Create a new email or choose an existing email.
Add a Clickstream link in the email body. Make sure you add the external webpage URL in the Link Properties dialog box.
On the external webpage, verify that it contains the Campaign web tracking code, then add the following:

ewt.getRecipientId() function:
recipientId.value = ewt.getRecipientId()

Confirm web tracking is enabled

There are several ways to validate web tracking has been successfully configured on your website. After adding both the web tracking script and the qualified domains <meta> tag to your site, send a regular email (not a test email) to yourself. The email should contain at least one clickstream link to your external website. Click the clickstream link from your received email to navigate to your external site.

Using Google Chrome

Right click anywhere on your external site and click Inspect.
Navigate to the Application tab and expand the Cookies section located under Storage.
You should see your domain listed there.
Clicking your domain will show you all of the cookies currently available for your domain.
The primary first party web tracking cookie is called “com.silverpop.iMAWebCookie”.
If this cookie is present, your web tracking script has loaded successfully.

Using Firefox

Right click anywhere on your external site and click Inspect element.
Navigate to the Storage tab and expand the Cookies section.
You should see your domain listed there.
Clicking your domain will show you all the cookies currently available for your domain.
The primary first party web tracking cookie is called “com.silverpop.iMAWebCookie”.
If this cookie is present, your web tracking script has loaded successfully.

Verify web tracking data

You can verify that your Campaign organization has successfully received the web tracking data you generated.

Locate your contact record within the database.
Click your email address to view the Edit contact page and click View Contact Insight.
Your domain should be visible under the Actions table.
Click your domain to view a record of page visit activities.

Web tracking