Use a query to target specific contacts.

You can segment a database that syncs with Salesforce.com. For this example, you can target contacts (people) who fall into the "decision maker" category, have a trial expiration date in three days, and aren't yet in an advanced sales stage.

You can segment a database to target specific contacts in specific situations.

1. Enter the trial expiration criteria.
2. Make sure that they chose to register for the trial via web form preferences, which added them to the contact list.
3. Add the contact as 'Is' 'Decision Maker' in the criteria.
4. Add the criteria that the contact has not opened the email that states their trial expires in seven days.
5. Finally, they can't already be part of an account that has an opportunity in an advanced sales stage:

After you build these queries, you can use them in a number of ways. You can:

• Send emails directly to customers and prospects in these queries.
• Export results for analysis and reporting.
• Automate your marketing messages via programs or an automated message.