Landing pages are hosted on Acoustic Campaign servers. They cannot be hosted on another organization's servers. The URLs created for landing pages are used for these landing pages only.
Creating custom URLs
Most URLs are created by the Landing Pages application, by using the information shown.
- The domain for the host server (for example: pages1.net)
- The organization name that is created by the organization.
- One or more custom suffixes (chosen by user).
This process allows much room for creativity, uniqueness, and variety. Acoustic does not use the URL for the organization in any way.
The below applies to landing pages:
- 'pages1.net' represents Acoustic Campaign
- A page name (usually ending in '.htm' or '.html' appears at the end of the URL (for example, pages1.net/ABC-Co/packaging/htm).
- The .net domain (for example, pages1.net) can be changed. However, there is a cost that is associated with this change.
- The URLs in the example would not involve or interfere with a company website.
Multiple division URLs
Organizations and divisions often have only one main registration with Acoustic Campaign. For example, the ABC-Co company might have a candy division, a refrigerated foods division, a packaging division, a transportation division, and worldwide offices for the same divisions.
To avoid duplicating common URLs (such as 'price_sheet'), Special URLs are the preferred method. Without special URLs, each page can be unique to the user, such as using a division name or abbreviation, as shown in the database of examples.
Note: The URLs are links from an email or web page that is configured in Acoustic Campaign, embedded directly into links, and generally used for tracking.
Create PURLs in landing page sites
A PURL is a unique and personalized landing page that is created for your contacts/customers. Use PURLs with paper-based or printed campaign materials, such as direct mails or postcards.
Because PURLs are manually generated in Landing Pages, they do not automatically update when new contacts are added to the database or contact source. Once the PURL data job starts, only contacts that currently exist are included in the PURL CSV.
When contacts click the personalized URL, they are directed to a Landing Page that contains images and/or text that is unique to each contact. Customers are more likely to visit a PURL site that contains their name, as opposed to a generic Web address. It is considered one of the most effective ways to track online responses from direct mail and increase overall conversion rates.
Here's an example of a personalized URL: <http://www.example.com/[yournamehere]>
Note: If a web form is attached to your Landing Page site, you cannot select a query as the contact source.
- Open (or create) a Landing Page
- On the Edit Site page, click to open Optional Site Settings.
- Click Browse to add a database (or query) from the Choose Contact Source
- Select the Personalized URL check box.
- Click Add PURL Fields and select one or more fields that you want to include in the URL. For example, 'First Name', 'Last Name'.
- Click the Generate PURL button to open the Select Fields for PURL Export dialog box.
- You can select the fields that you want to appear in the PURL data job output file. Once the process is complete, you can download the CSV file and give the list to your printing service for your direct mail campaign.
- Click the green + icon to add fields from the Add Fields to Output File column to the Fields Included in Output File The system adds these fields to the PURL data file.
- Click Generate PURL.
- Save and Republish the Site.
- Once the data job is complete, go to the Data Job Detail page and click the Download link in the PURL List
- Save the PURL list to your computer.
- Save your site.
- (Optional) Click Preview to perform the PURL Test.
Create a PURL from an exported file
You have a spreadsheet file that has a column with the PURL ready to go. If you have a database column that is called Name and select 'Name' from the PURL drop-down list, the format for the PURL is:
If the names John and Jane are in your database, the file that gets generated replaces the personalization token with the actual names to give you the PURLs: John and Jane.
Selected database fields that result in a duplicate PURL code value across two or more contacts have a unique identifier that is appended to the resulting PURL code for each contact.
Email address as a selection for a PURL in a landing page
In order for an email address to be used as a selection for the PURL in landing pages, add an email field as a text type field to the database before you attach the contact source to the landing page.
Information to enter in the Add Personalized URL text box
The information does not need to be entered in this text box. Instead, select database or query columns from the Add PURL Fields drop-down list, which then populates the text box.
External links and site protocol updates
When the protocol for a Landing page site is changed from HTTP to HTTPS and the page is republished, do edits need to be made to any external hyperlinks that connect to that site?
Links to previous HTTP sites would be redirected to the new published HTTPS site, therefore links to the previous URL with HTTP protocol do not need to be updated.