To use the data transfer capabilities of Acoustic Exchange, you must first register Acoustic Digital Analytics and Acoustic Campaign as endpoint providers on your Acoustic Exchange account. A business solution or application cannot exchange data through Acoustic Exchange until they are registered. This can be done by completing the endpoint registration process through the use of the endpoint registration wizard in the UI.
Registering Acoustic Digital Analytics as an endpoint
To send cart abandonment data from Acoustic Digital Analytics to Acoustic Campaign, Acoustic Digital Analytics must be registered as an endpoint.
Ensure that you are signed in to your Acoustic Exchange account.
Use the following procedure to register Acoustic Digital Analytics as an Endpoint.
- From the Dashboard tab, navigate to the Endpoints tab.
- On the Endpoints tab, a list of all currently registered endpoints is displayed. To register Acoustic Digital Analytics, select Register new endpoint in the upper left corner of the tab. The Endpoint Registration wizard is displayed.
- The Endpoint Registration wizard lists all available endpoints. Select Acoustic Digital Analytics from the list and then select Next.
- Enter the Acoustic Digital Analytics User ID, Password and Client ID for the Acoustic Digital Analytics account you want the endpoint registered with. Note that the User ID and Password provided must be for a user with administrator access.
- Select Register, the Endpoint Registration wizard completion window is displayed.
Note: The Digital Analytics endpoint appears as Pending until Acoustic Exchange Provisioning completes the endpoint registration process.
Register Acoustic Campaign as an endpoint
In order for Acoustic Campaign to receive cart abandonment or cart purchase data from Acoustic Exchange and Acoustic Digital Analytics, Acoustic Campaign must be registered as an endpoint.
Ensure that you are signed in to your Acoustic Exchange account and have your Acoustic Campaign refresh token and your marketing database ID available.
Procedure
To register Acoustic Campaign as an endpoint, complete to the following procedure:
- In Acoustic Exchange, from the Dashboard tab, navigate to the Endpoints tab.
- On the Endpoints tab, a list of all currently registered endpoints is displayed. To register Acoustic Campaign, select the Register new endpoint icon in the upper right corner of the tab. The Endpoint Registration wizard is displayed.
- The Endpoint Registration wizard lists all available endpoints. Select Acoustic Campaign from the list and then select Next.
- A new window is displayed. There are two sections in this window, Deployment and Instructions. Use the deployment section to select the deployment for the Acoustic Campaign endpoint.
- In the Instructions section, you are prompted for your Acoustic Campaign refresh token and your marketing database ID. Enter your refresh token and database ID into the correlating fields. Select Next.
- The Endpoint Registration wizard completion window is displayed.
Subscribe to cart abandonment or cart purchase events in Acoustic Exchange
By subscribing to events, such as cart abandonment or cart purchase, with Digital Analytics and Acoustic Campaign in Acoustic Exchange, event data can be shared from Acoustic Digital Analytics to Acoustic Campaign via Acoustic Exchange.
Ensure that both Acoustic Digital Analytics and Acoustic Campaign have been registered as endpoints and are listed as Active on the Endpoints tab.
When subscribing to an event, you select the endpoint that publishes the event, the event, and the event destinations. In this case, Acoustic Digital Analytics is the event publisher, cart abandonment or cart purchase is the event, and Acoustic Campaign is the event destination.
- From the Acoustic Exchange Dashboard, navigate to the Events tab.
- On the Events tab, select Subscribe to events. The Event subscription window displays.
- In the Select events column:
- Designate Acoustic Exchange as the provider.
- Select Acoustic Digital Analytics as the endpoint.
- Select Cart Abandonment, Cart Abandonment Item, and Add Item to Cart as the web events.
- Under the Select destinations column, select Acoustic Campaign as your destination endpoint. The endpoint displays in the Subscription summary column.
- Select Subscribe.
Once the subscription procedure is completed, Acoustic Campaign creates a relational table on your behalf. This relational table is the repository of all cart abandonment or cart purchase event data that is received by Acoustic Campaign from Acoustic Exchange and Acoustic Digital Analytics.
The following table depicts the relational table schema:
Relational table field name |
Type |
Description |
*cartId (key) |
Text |
ID of the Cart |
*itemId (key) |
Numeric |
ID of the Item in the Cart |
cartDate |
Date Time |
Date of the Activity on Cart |
activityType |
Text |
Abandoned or Purchased |
|
Text |
Email Address. (Joined with Master DB) |
itemCategory |
Text |
Category of the item |
itemProductId |
Text |
Product ID |
itemProductName |
Text |
Product Name |
itemDescription |
Text |
Product Description |
itemColor |
Text |
Product Color |
itemSize |
Text |
Product Size |
productURL |
Text |
Product URL |
productImageURL |
Text |
Product Image URL |
itemQuantity |
Numeric |
Quantity of the item in the Cart |
itemBasePrice |
Numeric |
Product Base Price |
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