By integrating Google Analytics with Acoustic Exchange, you can share data that is collected from Google Analytics with Acoustic Exchange and Acoustic Exchange Business Partner Solutions.
Acoustic Exchange is a cloud-based service that provides a way to selectively exchange event and identity data between various Acoustic Exchange Business Partner marketing automation and analytics solutions.
Google Analytics is a data collection and analytics service that offers such services as data collection, management, consolidation, analytics, and reporting. As such, digital commerce enterprises and their associated brands have the ability to collect behavioral data about their buyers as they browse.
However, in many situations there is a disconnect between marketer's web analytics, such as Google Analytics, and their digital platform engagement strategies. By integrating Google Analytics with Acoustic Exchange, organizations can share Google Analytics data with Acoustic Exchange Business Partner solutions to bridge the disconnect between their web analytics platform and their digital platform engagement strategies.
Exchange and Google Analytics integration data flow
- After the data is mapped, the GAtoUBXEventMapper.js sends the data to UBX.js.
- The UBX.js sends the data to Acoustic Exchange.