The Entry Pages report shows the top 1,000 entry pages that were viewed at least once for the selected time period. Use this data to determine whether your visitors' entry page behavior meets expectations, and whether to consider enhancements in this area. For information about use cases and KPIs, see the following topics:
Next, you can use the Page Categories and Clickstream reports to further analyze data for specific pages that are displayed in the Entry Pages report.
Entry Pages report use cases
You are responsible for customer experience on your website. Your company recently noticed that one-page sessions increased last month. To help battle this trend, one of your goals is to determine which entry pages should be given priority when scheduling optimization and layout improvements. To determine which entry pages to focus your time on, you must determine which pages are the top entry pages. From the following Entry Pages report, you determine that the Spring Fashion Show Video was a much more popular entry page than you expected. You prioritize some immediate enhancements to that page aimed at encouraging customers to dive deeper into the website after they watch the video.
|Page name||Entry page views||Page views||% of total entries||Entry rate|
|SPRING FASHION SHOW VIDEO||22,876||24,653||11.80%||92.80%|
|CATEGORY: WOMENS CLOTHING||7,549||35,644||4.00%||21.18%|
|PRODUCT SEARCH RESULTS||4,620||19,044||2.45%||24.46%|
|SWEEPSTAKES ENTRY FORM||3,519||17,354||1.86%||20.28%|
|CATEGORY: WOMENS SHOES||3,208||155,150||1.70%||2.07%|
|CATEGORY: TALK FORUMS (4645235)||2,650||9,220||1.40%||28.74%|
|NO SEARCH RESULTS||2,097||85,297||1.11%||2.46%|
|MY ACCOUNT: SIGN IN||2,028||4,831||1.07%||41.98%|
Key performance indicators for the Entry Pages report
By focusing on key performance indicators in the Entry Pages report, you can identify areas for improvement in your website entry pages.
The Entry Page report provides the following metrics in the default view.
- Entry Page Views
The number of sessions that begin with the specified page during the selected time period.
- Entry Rate
(Entry Page Views / Total Page Views) The percentage of all page views for the specified page that are entry page views.
Additionally, if you edit Entry Pages report, you can add these metrics.
- Bounce Rate
In the context of a session, the ratio of single page sessions to total page sessions. In the context of content, the ratio of single page sessions to entry pages views.
- New Visitor Percentage
The percentage of all visitors who were making their first visit to the site: New Visitors divided by Unique Visitors.
- New Visitors
The total number of new visitors (persistent cookie values that were not seen previously).
- One Page Sessions
The total number of sessions that consisted of a single page.
- Page Views
The number of views each page received during the selected time period.
- Page Views per Visitor
Page views per visitor.
The total number of sessions. A session is defined by a sequence of records collected by a common session cookie with no more than 30 minutes (default) of inactivity between collected records.
- Unique Visitors
The number of unique visitors as determined by a count of distinct persistent cookies.