Entry Pages report

The Entry Pages report shows the top 1,000 entry pages that were viewed at least once for the selected time period. Use this data to determine whether your visitors' entry page behavior meets expectations, and whether to consider enhancements in this area.

Note: If you want to see data for other pages, including pages that are not among the top 1,000 for the selected time period, see the Page Categories report.

Next, you can use the Page Categories and Clickstream reports to further analyze data for specific pages that are displayed in the Entry Pages report.

Entry Pages report use cases

You are responsible for the customer experience on your website. Your company recently noticed that one-page sessions increased last month. To help battle this trend, one of your goals is to determine which entry pages should be given priority when scheduling optimization and layout improvements. To determine which entry pages to focus your time on, you must determine which pages are the top entry pages. From the following Entry Pages report, you determine that the Spring Fashion Show Video was a much more popular entry page than you expected. You prioritize some immediate enhancements to that page aimed at encouraging customers to dive deeper into the website after they watch the video.

Page name	Entry page views	Page views	% of total entries	Entry rate
HOME PAGE	104,418	139,976	55.31%	74.60%
SPRING FASHION SHOW VIDEO	22,876	24,653	11.80%	92.80%
CATEGORY: WOMENS CLOTHING	7,549	35,644	4.00%	21.18%
PRODUCT SEARCH RESULTS	4,620	19,044	2.45%	24.46%
SWEEPSTAKES ENTRY FORM	3,519	17,354	1.86%	20.28%
CATEGORY: WOMENS SHOES	3,208	155,150	1.70%	2.07%
CATEGORY: TALK FORUMS (4645235)	2,650	9,220	1.40%	28.74%
MENS_CLOTHING	2,207	2,948	1.17%	74.86%
NO SEARCH RESULTS	2,097	85,297	1.11%	2.46%
MY ACCOUNT: SIGN IN	2,028	4,831	1.07%	41.98%

Key performance indicators for the Entry Pages report

By focusing on key performance indicators in the Entry Pages report, you can identify areas for improvement in your website entry pages.

The Entry Page report provides the following metrics in the default view.

Entry Page Views: The number of sessions that begin with the specified page during the selected time period.
Entry Rate
(Entry Page Views / Total Page Views)
: The percentage of all page views for the specified page that is entry page views.

Additionally, if you edit the Entry Pages report, you can add these metrics.

Bounce Rate: In the context of a session, the ratio of single-page sessions to total page sessions. In the context of the content, the ratio of single-page sessions to entry pages views.
New Visitor Percentage: The percentage of all visitors who were making their first visit to the site: New Visitors divided by Unique Visitors.
New Visitors: The total number of new visitors (persistent cookie values that were not seen previously).
One Page Sessions: The total number of sessions consisting of a single page.
Page Views: The number of views each page received during the selected time period.
Page Views per Visitor: Pageviews per visitor.
Sessions: The total number of sessions. A session is defined by a sequence of records collected by a common session cookie with no more than 30 minutes (default) of inactivity between collected records.
Unique Visitors: The number of unique visitors as determined by a count of distinct persistent cookies.

Behavior