The Top Pages report shows the top 1,000 pages that were viewed at least one time for the selected time period.
For each top page, the report shows the number of unique visitors and page views, and the average amount of time that visitors spent on the page.
Next, you can use the Page Categories and Clickstream reports to further analyze data for specific pages that are displayed in the Top Pages report.
Get intraday reporting on Top Pages reports
You can enable intraday reporting on your Top Pages report by opening a ticket with Acoustic support. When you open the ticket, make sure to specify a frequency for how often you want the report generated. The default is every 4 hours.
Here's what you can do with intraday:
- See when your report was last updated. Simply open the report, click the Calendar icon, and click today’s date. A timestamp tells you when your report was lasted generated. The timestamp uses a “Current as of <date><time>” format, where <date> and <time> are set to the time zone and date format for your client id.
- Get updates on metrics by opening the report and looking at the Tiny-icon on the metric.
Intraday is not supported on segmented or filtered reports and does not support Week-to-date, Month-to-date, Quarter-to-date, Year-to-date, and Custom Date Range reports (rollup functionality).
Top Pages report use case
This use case describes how to use the Top Pages report to help determine which pages should be given priority when scheduling enhancements and layout improvements.
You are responsible for the customer experience on your company website. To determine which pages to focus your time on, you must determine which pages are the top viewed pages and how much time is being spent on those pages. From the Top Pages report below, you are able to determine that the My Account: Sign In page is taking longer than the expected amount of time for visitors to complete. From this information, you decide to focus on improving the layout and sign-in requirements for customers.
|Page name||Pageviews||Unique visitors||Average time spent on page|
|Product Search Results||151,525||34,571||00:32|
|Category: Women's Dresses||23,543||15,987||00:31|
|Category: Women's Tops||21,323||12,632||00:33|
|Category: Women's Pants||20,352||12,023||00:25|
|My Account: Sign In||15,614||9,346||00:59|
|Category: Women's Jackets||12,024||7,332||00:38|
|Category: Women's Shoes||6,347||5,031||00:37|
Key performance indicators for the Top Pages report
Focus on these key performance indicators when you analyze data in the Top Pages report.
The Top Pages report provides the following metrics in the default view.
- Page Views
The total number of times the page (or category that contains the page) was viewed. A count of the collected Page View tags.
- Unique Visitors
The number of unique visitors who came to your site one or more times as defined by a count of distinct persistent cookies.
- Average Time On Page
The average amount of time (displayed in minutes and seconds) that visitors spent on the specified page during the selected time period.
Additionally, if you edit the Top Pages report, you can add these metrics.
In the context of a session, the number of single-page sessions.
- Event Points
The total number of event points. Event data is collected by the Conversion Event tag. Action Type = 1 reflects an initiation. Action Type = 2 reflects a completion. Passing Event Point values is optional.
- Event Points / Session
The average number of event points per session: Event Points divided by Sessions. Event data is collected by the Conversion Event tag. Action Type = 1 reflects an initiation. Action Type = 2 reflects a completion. Passing Event Point values is optional.
- Event Sessions
The total number of sessions that consist of at least one completed event. Event data is collected by the Conversion Event tag. Action Type = 1 reflects an initiation. Action Type = 2 reflects a completion. Passing Event Point values is optional.
- Events Completed / Session
The number of events completed divided by session.
- New Visitor Percentage
The percentage of all visitors who were making their first visit to the site: New Visitors divided by Unique Visitors.
- New Visitors
The total number of new visitors (persistent cookie values that were not seen previously).
- Page Views per Visitor
Pageviews per visitor.
The total number of sessions. A session is defined by a sequence of records collected by a common session cookie with no more than 30 minutes (default) of inactivity between collected records.