Marketing Zoom reports display performance data for a specific marketing program. They provide detailed analysis of the profile of visitors who clicked through on a particular campaign.
You can access Marketing Zoom reports by clicking the down arrow icon in any row of the Marketing Programs report. Analyze the Marketing Zoom reports for specific marketing programs to identify top items sold, top events completed, and top referring domains.
These reports provide insight into potential new keywords to be purchased for a Pay Per Click (PPC) campaign, or for call-to-action terms in other marketing programs. Use it to determine which products sell well when targeting with specific terms used in the marketing program report, or with natural search terms that drive a fair amount of traffic.