You can use the Top Converters report to develop strategies to encourage more visitors to adopt their behavior.

Consider the following example for using Top Converters data:

• Identify behaviors that distinguish your top converters and develop a marketing plan to encourage those behaviors in more visitors and converters.

Key performance indicators for the Top Converters report

The metrics on the Top Converters report provide data about the channels and channel activity for the top 1000 visitors defined by sales (or the corresponding metric for your vertical).

If you are in the Financial Services or Content verticals, replace Sales in the key performance indicator (KPI) name with the appropriate value for your vertical.

The Top Converters report provides the following metrics in the default view.

Online: Sales

The total value of purchases that were made by this visitor during the report date range. Purchases that were made during the lookback window are not counted.

Events Completed

The number of conversion events that were completed by this visitor during the report date range. Events occurring during the lookback window do not count.

Sessions

The number of visitors to your site made by this visitor during the lookback window or report date range.